Magento 2 Shop by Brand Extension

3 min read
27 December 2023

In the bustling world of online retail, standing out from the competition is essential for success. As an e-commerce entrepreneur using Magento 2, you're likely aware of the platform's robust capabilities. One feature that can significantly enhance the shopping experience for your customers is the "Magento 2 Shop By Brand" functionality. Let's delve into why this feature is a game-changer and how it can elevate your Magento 2 store to new heights.

The Significance of "Shop By Brand" in E-commerce

  1. Enhanced Navigation:

    • In a vast product catalog, helping customers find what they're looking for quickly is key. The "Shop By Brand" feature streamlines navigation, allowing users to browse products based on their favorite brands.
  2. Brand Visibility and Recognition:

    • Highlighting brands in your store not only helps customers find products efficiently but also reinforces brand visibility and recognition. This is especially valuable for businesses carrying well-known brands or cultivating partnerships with specific manufacturers.

Implementing "Shop By Brand" in Magento 2

  1. Brand Attribute Integration:

    • Start by integrating brand attributes into your product catalog. This involves assigning each product to its respective brand, creating a seamless structure for the "Shop By Brand" feature.
  2. Custom Brand Pages:

    • Create dedicated brand pages that showcase the entire range of products associated with a specific brand. These pages serve as a one-stop destination for customers interested in a particular brand, fostering brand loyalty and encouraging exploration.
  3. Filtering Options:

    • Enable easy filtering by brand on category pages, allowing customers to refine their product search based on their preferred brands. This feature is especially beneficial for customers who have specific brand preferences.
  4. Brand Logos and Imagery:

    • Utilize brand logos and imagery to visually enhance the "Shop By Brand" feature. This not only adds a professional touch to your store but also helps customers quickly identify and associate products with their favorite brands.

Benefits of "Shop By Brand" for Merchants

  1. Increased Customer Engagement:

    • By facilitating easy brand-based navigation, the "Shop By Brand" feature encourages customers to explore a wider range of products, ultimately increasing engagement and time spent on your site.
  2. Brand Loyalty and Trust:

    • Dedicated brand pages and easy access to brand-specific products contribute to building customer loyalty and trust. Shoppers appreciate the convenience of finding and purchasing products from their preferred brands within your store.
  3. Cross-Selling Opportunities:

    • "Shop By Brand" opens up cross-selling opportunities by showcasing related products from the same brand. This encourages customers to discover complementary items, leading to increased average order value.
  4. Differentiation in a Crowded Market:

    • In a competitive e-commerce landscape, offering unique features like "Shop By Brand" sets your store apart, attracting customers who value a curated and organized shopping experience.


In the ever-evolving world of e-commerce, providing a seamless and enjoyable shopping experience is a key differentiator. The Magento 2 "Shop By Brand" feature empowers both merchants and customers, streamlining navigation, enhancing brand visibility, and fostering customer loyalty. By embracing this functionality, you not only make it easier for customers to find and connect with their favorite brands but also position your Magento 2 store as a user-friendly destination for savvy online shoppers. Elevate your e-commerce experience, one brand at a time.

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Milople Tech 2
Joined: 4 months ago
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