Making Your Post-Event Press Release Stand Out: Examples and Best Practices

Making Your Post-Event Press Release Stand Out: Examples and Best Practices
8 min read

A press release is a great way to share the details of your event with the media and other people who might be interested in it. You can use this post to showcase some key statistics about your event, highlight speakers or attendees, or even mention future events that you're hosting.

Use an eye-catching headline.

The headline is the most important part of your press release. It should be eye-catching, memorable, easy to understand and share with others. Here are some tips on how you can make it stand out:

  • Use an eye-catching headline that is easy to read and remember. If you're writing an event press release about an event or conference, use words such as "world's largest" or "largest ever." If you're writing about something specific like a product launch or new feature release for an app (which would be called an update), use words like "new" or "update." These types of headlines will grab people's attention because they sound exciting!
  • Make sure that the subject line matches up with what's in your body text so people know where their email came from when they open it up later on down the road - especially if there were multiple emails sent out today due either way so don't forget about them either :)

Summarize the event in a few sentences.

When you're writing your press release, it's important to keep the focus on what event you're describing in as few words as possible. You want to use an engaging tone and keep things simple and direct.

Here are some tips for doing so:

  • Use active voice—it's more engaging than passive voice! Make sure that all verbs are present tense and that each sentence ends with a period (.). This will give your post-event press release an informal feel that will appeal to journalists who may be skeptical about its legitimacy or credibility.

Highlight key statistics or figures.

Numbers are a great way to show your event’s success. If you have numbers about how many people attended, or what percentage of attendees came from outside of your target audience, then you can use these as highlights in your press release.

For example: “The event was a success due to its high turnout and wide appeal among different groups within the community.”

Or: “A recent fundraising effort raised over $100K at a single-day auction held at our annual gala evening event last month.”

Feature notable attendees or speakers.

  • Include a quote from the speaker.
  • Include a quote from the audience.
  • Include a quote from an attendee. If you're interviewing attendees, try to include multiple quotes so that your audience can see how many different perspectives there are in your post-event press release! For example: "The speakers talked about how they were inspired by this event because it helped them learn more about their field." You could also do something like: "I liked how my instructor was able to answer all of my questions during class and taught me great tips on writing grants!" Or even just go with something simple like: "My favorite part was when we got lunch together after class!" Or better yet – ask one person what their favorite thing was about the event (and why). This will make for much more compelling copy than just quoting everyone individually; it shows that there's more going on here than just reading off some random list of quotes written by someone else!

Include visuals like photos or videos.

  • Photos or videos can make your press release stand out. If you have photos or video of special events, like a speaker, venue and/or attendees at the event (or even just one person), use them to illustrate your point.
  • Use photos or videos that highlight:
  • The impact of the event on attendees (e.g., "People came from all over town to hear this speaker")
  • Speakers' names and titles (e.g., "This speaker's topic was 'How To Practice More Effectively'")
  • Venue (e.g., "The conference room where we held our meeting before dinner")
  • Event size/location(s) (i.-iii.)

Use quotes from organizers or key participants.

When you're writing your press release on event, it's important to include quotes from the organizers or key participants. You can also use quotes from media and attendees. If there are experts that have been quoted in other articles or programs related to the event, then they should be included as well.

In addition, you should include quotes from outside organizations where they may provide context or insight into what happened at your event (e.g., "Participants at our conference were excited about..."). Finally, if there are other events happening around the same time period as yours—or even within days of yours—then feel free to include those too!

Keep the press release concise.

When writing your press release, keep it short and sweet. The first paragraph should be the most important part of your message—it's where you'll hook readers and make them want more. It should contain a catchy headline that draws attention to what you're saying (and how). In the body of your post-event press release, use strong language and include quotes from speakers at the event or references to specific data that reinforces why people should read on further. Finally, end with a statement about how readers can get in touch with you if they'd like more information about what happened at this particular event.

Mention any future events or initiatives.

You should always be thinking about the next event or initiative. You should include any future events and initiatives in your press release, so that readers know what to expect from your organization going forward. This will give them an incentive to keep reading, which is especially important if you're trying to get people excited about the event itself!

For example: "We are pleased to announce that our latest product line is now available at [location]. We hope you'll visit our store soon!"

End with a strong closing statement.

  • Thank the media for their coverage.
  • Thank the sponsors for their support.
  • Ask for feedback on the event, press release and website. If you are an organizer of a conference or event and have had an awesome time putting on it, ask them if they would be interested in writing about it on their blog or website (or both). You can also offer to send them more info about future events that you're hosting—or even share some photos from it!
  • Ask them how they could get involved as an attendee at future events that you organize—and maybe even join your team as a speaker or volunteer at one point during your career!

The post-event press release is a great way to share the results of your event and let people know what you’re up to next. It’s also a great opportunity to highlight the key figures or speakers at the event, so make sure they get the exposure they deserve. If you want more tips on how to write an effective press release for events like these, take a look at our guides below!

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