Small businesses use local SEO to connect with customers who are searching for their products and services. Measuring your SEO success can help you see how well your strategy is working, as well as identify areas where further work may be required.
Measuring your success with SEO involves a few key metrics that are easy to track using tools like Google Analytics and Search Console. These include rankings, organic traffic, and conversions.
Keywords
As a small business, you probably don’t have a lot of resources to track every SEO trend and metric. Instead, you need to focus on metrics that are relevant to your specific goals. For example, if you’re trying to improve your search engine visibility, the most important factor is keywords.
Keywords are the words that people type into search engines when they’re looking for information about your products or services. They must appear on your website, and in the right places, for your pages to be regarded as matches for those searches. They must also be present in the anchor text of links pointing to your site.
Measuring the success of your keywords is one of the best ways to understand the effectiveness of your SEO strategy. To do this, you can use Google Analytics to track the number of visitors that are coming to your website from organic search. This metric can be used to identify which keywords are working, and which ones need improvement.
Traffic
Traffic metrics are at the heart of just about all digital marketing campaigns. SEO is no different, and traffic is one of the best indicators of how your campaign is performing.
Ultimately, SEO is all about increasing the number of visitors to your website. Traffic is the lifeblood of your website, so it’s important to keep an eye on this metric to ensure that your strategy is working.
A high amount of traffic can also be a good indicator that your content is providing valuable information to searchers. To do this, you can use Google Analytics to track the number of visits to specific pages on your site.
To get this data, open up the channel grouping report in GA and select “Organic Search”. This will give you a month-to-month comparison of traffic metrics attributed to organic search. This is a great report to check out if your SEO strategy has been successful, as it will help you see an increase in organic search traffic over time.
Conversions
When a website visitor takes an action that moves them closer to becoming a customer, it’s considered a conversion. This could be signing up for a newsletter, submitting a quote request, downloading a document, or even making a purchase.
The ideal conversion is a sale, but there are many other valuable mid-funnel actions that can also be tracked as a form of SEO success. These include click conversions, lead generation forms submissions, commenting on blogs, and other data points that can help marketers learn more about their visitors.
This information can then be used to improve the website’s user experience, which can ultimately increase the likelihood of a visitor converting. This can include everything from improving loading times to ensuring that site navigation is clear and intuitive. Technical SEO optimizations can often have a positive impact on conversion rates, as they can help users access the products and services they want quickly.
Backlinks
The number of backlinks that point to your website is another way to measure SEO success. The more high-quality backlinks you have, the better your website will rank in search engine results pages. The quality of your backlinks can be measured by their domain authority and their relevance. Ideally, you want to get links from reputable sites that are relevant to your business.
SEO can help your small business attract new customers and build trust with them. Developing a strong SEO strategy requires extensive research and time. However, it can pay off in the long run. Using the right metrics to measure your SEO efforts can ensure you get the most out of your investment.
Small businesses can measure their SEO success by tracking their performance on social media and analyzing Google Analytics data. By focusing on keyword research, content creation, local search, and building high-quality backlinks, you can increase your business’s visibility and improve its bottom line.
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