Outdoor Led Screen Advertising: 10 Benefits Every Business Owner Should Know

Advertising is important for any kind of business, whether big or small. It helps them build awareness of their brand.

It is a way to enlighten the consumers of their products and their services, as well as attract new customers and retain old ones.

Additionally, it is a powerful mechanism for boosting sales.

There are different types of advertising commonly practiced today. For starters, print advertising. These are ads printed in journals, magazines, and newspapers. Broadcast advertising is another one.

These are the ones heard on the radio or seen on television. Display ads are the visual types. They are the ones seen on websites as well as all social media platforms and other digital outlets.

Finally, outdoor advertising. An example would be a billboard or an outdoor led screen.

In this article, we focus on outdoor advertising, specifically led screens. Discover the benefits it provides to businesses below:

1. You can capture your audience's attention with full-color ads. LED screens are programmed to turn to any color.

2. The brightness displays at all angles so you are assured that what you're displaying is viewed clearly.

Using great colors will help your brand become more recognizable. When you present these colors through your LED ads, your customers will have retention of your brand.

3. You can do a live broadcast. This is a good technique to deploy when you have a new product or service. Use your led screen to promote it and attract new customers.

Or if you have changes in your business, live broadcast the big news. You can also do a live broadcast to teach your latest procedure. This live interaction will greatly benefit your business.

4. You can save on installation fees.

Compared to other types of outdoor advertising such as traditional billboards, with led screens, the installation fees are cheaper since you don't spend money on printing, and you will require less manpower and resources to install the screens.

Costing can be categorized in two ways, the display and the system you choose. But overall, the expenses are still cheaper compared to the traditional billboard.

5. You can maximize data distribution through its 24-hour playback feature.

It's not so easy to distribute information 24/7 especially when you're doing a different type of advertising like broadcasting. The expenses would be much higher.

Of course, it's impossible to do it with print, because it only relies on the people reading the newspaper or journal where you put your ads, and they won't be reading them 24/7. With outdoor LEDs, you can put your ads on playback for 24 hours.

This ensures brand awareness and retention, which are both beneficial for your business.

6. You can relay your message in different formats. People absorb and retain information effectively in their ways.

Some like it better when they're watching a video. For others, it's more efficient when they're reading it.

With LED screens, you can have the best of both worlds, and even more. You can show your campaigns through images, videos, animations, etc.

7. You can schedule your ads. Flexibility in scheduling is a great benefit because you get to choose when to show your ads to your audience.

You can't always reach your target audience by simply posting your ads anywhere or anytime.

Posting it at the right time is the best strategy because you get to show campaigns to people who you think would turn into customers.

8. You can view your audience's response to your ads through sensors. What better way to gauge what people think about your ads than seeing what their actual reactions are?

LED screens can provide this feedback to you through their sensors. You can also get data on your customers' viewing times. Knowing your audience's response can help you tweak your ad campaigns and make them better.

9. You can control it anywhere. This is one big advantage of digital advertising.

No matter where you are, you can control it. You can alter it, you can add or delete stuff, you can shorten or lengthen it, you name it. Also, you can show your ads from one location to another location to test if you'll get the same response from a different audience.

10. You can save a lot on maintenance costs. These LED screens are known to be very durable.

You don't have to worry about wear and tear, which is a common problem of traditional billboards. These screens are very resistant to damage.

This means you don't have to spend too much on maintenance as well as labor costs.

11. You can expect a good Return on Investment (ROI). Here are the expenses you should expect when installing LED screens outdoors - total cost of materials bought, installation and maintenance costs, electrical expenses, and labor costs.

To measure the ROI of your LED signs, you need to consider the cost per exposure. LED signs have been proven to have the highest marketing ROI, which is why businesses continue to make use of the latest technology involving LEDs to make sure they're on top of their game.