Most employees strive to find and embrace better opportunities while already being employed. LinkedIn reports have stated that at least 70% of candidates actively looking for other opportunities. Recruiters in top organizations leverage this approach to find and recruit talents from competitors to promote their presence and growth.
While manual recruitment is still prevalent, automation has greatly improved the process by being fast and accurate. The automation software that aid recruiters do their job more effectively is referred to as recruitment software or applicant tracking system (ATS).
What Are Recruitment Software
Recruitment software is an online tool that search, contact, and nurture talents based on their keywords, preference, interest, and experience. In contrast to manual hiring, where you need to hire more recruiters to hire more candidates, recruitment tools are scalable to a great extent and optimize the hiring process—promoting growth.
Typically, the recruiters create a job posting and send it out to the appropriate recruitment platform. Interested candidates are allowed to submit their resumes on these platforms without needing to manually upload them through email. The recruitment software analyzes and sorts these documents to extract relevant data, find the best talents, and hire them.
Purpose of Recruitment Software
In today’s highly competitive candidate market, recruitment software fulfills several purposes. Some of them are listed below.
Traditional recruitment is still relevant to organizations that need to hire only a few employees each cycle. The burden of screening through applications isn’t present for them.
However, for a scaling company, manually sorting through hundreds of resumes and finding the best candidates is a virtually impossible and resource-intensive job. Personal bias may also cloud the judgment of the recruiters.
Applicant tracking systems online can find the right talents by filtering out irrelevant keywords and sorting them by their experience. Complex tools also can rank the candidates by their years of experience, job responsibilities, and current status.
To stay competitive in the market, recruiters try to make the hiring process as easy and enriching as possible. Making candidates fill out complex long forms while applying or taking weeks to get back to them only makes it harder for the organization to hire the top talents.
Recruitment tools empower the candidates by reducing the application process to the bare minimum. As these tools also can harvest data from encoded file formats like PDFs, it takes less time to get back to candidates with their acceptance emails.
Recruitment software can be used to automatically communicate with candidates who have or haven’t applied for the process. The best recruitment platform should track applicants who might be a good fit for the company and communicate with them; encouraging them to apply for vacancies available at the organization.
Not every talent will readily accept any job offers thrown at them. More often than not, top talents strive on finding the best matches rather than the monetary aspects. These talents are nurtured by the recruitment software through emails and other communication features to keep them warm about the company and teach them why they should work there.
After each recruitment session, it’s a good practice to collect feedback from everyone involved in the hiring process. But, if a lot of individuals are involved, it can become too tiring; too fast. Recruitment tools automatically remind the participants to submit their feedback and follow up on each interview to reach the candidate faster.
Importance of Recruitment Software
Fulfilling the failings of the traditional recruitment process, recruitment software has become a critical element for scaling organizations.
As the whole process is handled through data mining and sorting, the accuracy of reaching out and hiring the top talents becomes much more accurate. Moreover, as candidates are learning to optimize their resumes and profiles according to these algorithms, it’s becoming easier for organizations to find the right candidates quickly.
With follow-up reminders and talent nurturing, ATS tools don’t allow recruiters to forget about any candidate.
Mostly due to inexperience, scaling companies often fail to digitize their hiring process at the appropriate time. They keep hiring more resources to sustain their talent acquisition process.
However, that greatly reduces productivity and hinders sustainability. The hired resources often become a burden to the organization after the recruitment cycle and they’re forced to lay off their HR team—making candidates question their credibility.
Recruitment software allows upscaling for these businesses without needing to invest more resources. The existing hiring team can leverage the tools offered by the software to productively complete the process.
As mentioned, the resources employed to sustain the hiring process become a burden once their responsibilities are fulfilled. However, they’re still required to be kept on the payroll for the cycle next year or beyond. This increases fixed expenses and can negatively hinder the profitability of the business.
Automated recruitment software may be expensive to start with, but it can prove to be cost-effective once you consider the recurring costs of monthly salaries, allowances, and promotions.
Social media has become a very effective tool for recruitment. Career-centric platforms like LinkedIn have proven to be a great influence over how the hiring processes are conducted. Although these platforms can be used to manually sort the right candidates, the efforts are impractical. Recruitment tools analyze and sort profiles based on the requisitions inputs from the recruiters for top candidates. This makes the hiring process simpler and more efficient.
Personal bias has always been an issue with traditional hiring processes. Depending on the preference of the recruiters, a lot of appropriate candidates were disregarded—making ill choices that were detrimental to the organization’s interest.
Recruitment software minimizes personal bias and allows recruiters to keep an open mind about the candidates irrespective of their personal interests or demographic.
The Bottom Line
Hopefully, you’ve understood the purpose and importance of recruitment software. Sourcing talents, enhancing experience, and nurturing talents are the primary purposes of the tools. The importance of recruitment software revolves around accuracy, cost-effectiveness, and minimized personal bias.
In contrast to the traditional hiring process, recruitment software can decrease the cost of the operation, fixed expenses, and complexity, while increasing accuracy, social reach, and engagement.
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