SMS marketing is one of the most effective and affordable ways to reach and engage your customers and prospects. SMS messages have a 98% open rate, a 75% response rate, and a 90-second response time, making them ideal for delivering timely and relevant information, offers, and reminders.
However, to execute successful SMS marketing campaigns, you need more than just a phone number and a message. You need a powerful and versatile SMS marketing solution that can help you create, manage, and optimize your SMS messaging campaigns with ease and convenience.
That’s where the 360 SMS App comes in. The 360 SMS App is a comprehensive and robust text messaging solution for Salesforce that enables you to send and receive SMS messages from your Salesforce CRM. With the 360 SMS App, you can leverage the data and insights from your CRM to design and execute more targeted and effective SMS marketing campaigns.
In this blog, we will show you how to use the 360 SMS App to execute successful SMS marketing campaigns, and what benefits you can enjoy from using it.
How to Use the 360 SMS App to Execute Successful SMS Marketing Campaigns
The 360 SMS App is a native Salesforce SMS Marketing app that integrates seamlessly with your CRM and allows you to use SMS marketing for various purposes and functions, such as lead generation, lead nurturing, customer service, customer retention, and more.
With the 360 SMS App, you can:
• Import and reuse your marketing data from any data source in Salesforce to design more relevant and personalized SMS messages.
• Use templates, variables, and merge fields to customize your SMS messages according to your contacts’ information and preferences.
• Schedule and automate your SMS messages using workflows, triggers, and chatbots, and create multi-step journeys for your contacts.
• Track and measure the performance and ROI of your SMS marketing campaigns using analytics and reports.
• Integrate your SMS messages with other channels, such as email, web chat, WhatsApp, and Facebook Messenger, to create a seamless and consistent customer journey.
Here are some steps to follow to use the 360 SMS App to execute successful SMS marketing campaigns:
• Step 1: Install and configure the 360 SMS App from the AppExchange. You can request a free trial or a demo to see how it works.
• Step 2: Choose a phone number or a shortcode from the 360 SMS App’s inventory, or use your own number if you have one. You can also use multiple numbers for different purposes and functions.
• Step 3: Create and record your SMS messages using the 360 SMS App’s SMS composer. You can use templates, variables, and merge fields to customize your messages. You can also add hyperlinks, images, emojis, and other elements to make your messages more engaging and interactive.
• Step 4: Select your contacts from Salesforce SMS Messaging and choose the SMS message that you want to send. You can also use filters and criteria to segment your contacts and send targeted messages. The 360 SMS App will automatically send your SMS messages to your contacts’ mobile phones.
• Step 5: Monitor and manage your SMS marketing campaigns using the 360 SMS App’s dashboard. You can see the status and performance of your SMS messages, such as delivered, opened, clicked, replied, unsubscribed, and more. You can also see the analytics and reports of your SMS marketing campaigns, such as conversion rate, cost per lead, cost per sale, and more.
• Step 6: Optimize your SMS marketing campaigns using the 360 SMS App’s features and tools. You can use the feedback and insights from your SMS messages to improve your messages, segments, and strategies. You can also use the 360 SMS App’s chatbots, surveys, and polls to collect more data and information from your contacts. You can also use the 360 SMS App’s integrations with other channels and platforms to enhance your customer experience and satisfaction.
Benefits of Using the 360 SMS App to Execute Successful SMS Marketing Campaigns
The 360 SMS App can offer you several benefits that can enhance your SMS marketing campaigns and results. Some of the benefits are:
• You can save time and effort by using the 360 SMS App’s features and tools to create and execute your SMS marketing campaigns with ease and convenience.
• You can increase your response rates and conversions by using the 360 SMS App’s features and tools to deliver personalized and engaging SMS messages to your contacts.
• You can improve your customer loyalty and retention by using the 360 SMS App’s features and tools to provide timely and relevant information, offers, and reminders to your contacts.
• You can boost your sales and profits by using the 360 SMS App’s features and tools to measure and optimize your SMS marketing campaigns and strategies.
Conclusion
SMS marketing is a powerful and affordable way to reach and engage your customers and prospects. With the 360 SMS App, you can leverage the power of SMS marketing and take it to the next level. The 360 SMS App is a comprehensive and robust text messaging solution for Salesforce SMS Gateway that enables you to create, manage, and optimize your SMS marketing campaigns with ease and convenience.
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