Salesforce – what is it and why does this service exist?

Salesforce – what is it and why does this service exist?
3 min read
18 July 2023

The world market leader in CRM systems, one of the recognized leaders in PaaS, SaaS, cloud computing are serious titles, but what ensures such a wide recognition of this particular CRM customer relationship management system. Is everything as simple and promising as it seems?

The project was based on the concept of access to CRM by subscription, the location of all system components on their own data processing centers with access via the web, completely eliminating the installation of the system by users.

Today Salesforce is a few main cloud-components:

  • sales;
  • service;
  • marketing;
  • community;
  • analytics.

All this was created to support sales processes, record keeping and communication with existing and potential customers, as well as setting up and automating analytics and marketing. If you want to increase the efficiency of the company with the help of Salesforce.

How it works?

Cloud storage and web access provide maximum ease of use. You can start using Salesforce immediately after purchasing a license, since you do not need to install additional physical hardware, set up a local environment, or even install additional software files.

Depending on the type and size of the business, as well as the basic needs, Salesforce allows you to use both all your products (sales, service, marketing) at the same time, integrating them with each other, or any of them alone, which allows you to increase communication and sales efficiency even for small businesses.

Overall, today Salesforce has an extremely wide range of tools for storing customer bases, interactions, customer feedback and support, marketing campaigns and analytics of their effectiveness.

Today, Salesforce has a fairly extensive database of certified partners, developers, and integrators, with the help of which you can quickly customize the system for the needs of the company, integrate it with existing marketing and sales tools, and also get managers interested in working with the system and training staff. In turn, trained personnel will be able to use the service more widely, which means that buying a license becomes even more profitable.

Results and prospects

The ability to get away from installing additional physical and software hardware, choose the type of license that matches the needs and size of the business, get prompt and qualified assistance from certified partners – all this has made Salesforce the market leader in CRM systems for many years in a row. And, judging by the growing sales volumes, the company is not going to give up its positions.

Salesforce’s success stories include both global brands and small personal business owners who, with the help of Salesforce cloud solutions, managed to multiply sales and achieve impressive company growth.

Of course, not all client stories are rosy. And even cases when the implemented solution copes well on small volumes, but ceases to function just as well when the base is expanded, the stories are known. But, with correctly formulated requirements and competent implementation of the system, Salesforce allows you to achieve truly stunning results.

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Alex 9.7K
Joined: 4 years ago
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