Exploring a problem deeper sometimes makes more sense than finding the solution.
Take the example of Uber Eats! The brand aspired to build a no-hassle, tech-led user journey. They wanted to make the complex logistical roadways as seamless as possible for not only those who ordered take-outs, but also the delivery drivers & the restaurant workers.
That’s the problem.
The solution?
They got human-centredness into the picture...
They applied the “Design Thinking and Innovation” method and went out on the streets of Bangkok and London to study the food culture & eating habits of their “poles apart” customers. They even tailed delivery drivers and ate at the local restaurants to experience all kinds of sweet and sour foods in far corners of the globe!!
Why? So that they could piece together their user journey puzzle and the rest is history! Uber Eats became a hit with the masses!!
Now Ask. Why Design Thinking & Innovation?
"Design thinking" can be applied anywhere and everywhere - not just to a physical product or an organizational service.
While "Design" as a domain is focused on aesthetic aspects and the user experience, "Design Thinking" based on Innovation is a different ball game altogether! Design Thinking is obsessed with Consumer Behavior - What Consumers do, what they think and how they feel!
That is where the real deal is.
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What Works? What Doesn’t Work?
If you have to develop a new product, you can’t design it with your limited vision, rather you need a 360-degree market and customer research approach. That is why the many Design Thinking and Innovation methodologies focus on making use of tools like Empathy Mapping, As-is Scenario Mapping and more.
What it Means:
The Design Thinking with Innovation approach keeps at bay assumption-based thinking, with first-hand information gathering.
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It’s Important To Interview!
Design thinking banks on User Interactions to identify product marketing problems and likewise devise the improvement opportunity space. Involving end users is the key!
What it Means:
With Design Thinking and Innovation principles you can get a clear Problem Statement, for example, “Teenagers require nutritious food to grow into healthy adults”.
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A 100 Ideas is Good, To Begin With!
In this phase of Design Thinking and allied Innovations, a dozen, logical, well-reasoned, out-of-box ideas are given preference over facile quick fixes using Ideation Techniques like “Worst Possible Idea”, SCAMPER and Brainstorming.
What it Means:
You can consider the infeasible and impractical ideas too.
Sometimes they lead to valuable solutions. The whole purpose is not shooting down any budding idea prima facie!
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Prototype! Prototype! And Prototype!
You’ve boiled down the ideas to a few that make sense. What is next? You can’t go wild, launching your ideas in the market. You first need to pilot-test them.
What it Means:
You can make prototype models aka low-cost, scaled-down products and services, and validate them with real users for acceptance, rejection, or feedback. And then fine-tune them further for their user-friendliness, cost-effectiveness, and more!
Why Design Thinking and Innovation? It’s a no-brainer that the entire approach of Design Thinking is multi-stepped and experimental, not linear and curt, which makes it more effective than any known traditional approaches.
Delving deeper into the human point of view is where the magic happens!
UniAthena’s Postgraduate Diploma in Innovation & Design Thinking
If you look through the many Design Thinking Certification Courses Online - you’ll be spoilt for choice! But then, what makes a good Innovation and Design Thinking Program? We scouted UniAthena - known as the best Online Learning Platform, for answers…
The Portal offers a “Self-Paced”, “Flexible” and “Byte-Sized Module” format for learning. The Postgraduate Diploma in Innovation and Design Thinking at UniAthena has been designed in partnership with the globally-accepted Guglielmo Marconi University, Italy.
It is an application-based 16 ECTS Credits program that can be completed in flat 3-6 months - granting you a Professional Certification in the domain.
Also, if you look at the average fees of the global Design Thinking and Innovation Certification Courses, they range from $1000 - $4000. But on the platform, you can grab your Design Thinking Postgraduate Diploma Certification at only $1500!
Get on-board and get ready to dive into the Customer’s world with “Innovation & Entrepreneurship” and “Design Thinking” capabilities. Remember Design Thinking can do much for your business, for the good!
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