Storyboard: Purposes And Structure You Need To Know

Storyboards are visual aids that help you plan shots for your film. This can be as simple as sketching what will happen in each scene on paper. But now, you can also use computer software and more sophisticated digital graphics.

But, why do we use storyboards? The answer is simple because storyboards can help make your explainer video production process easier and more efficient.

The Purposes of Storyboard

A storyboard is a visual organizer, which is usually a series of illustrations displayed in sequence for the purpose of visualizing a video, web-based training, or interactive media sequence.

There are several purposes that you need to understand for using storyboards, as reported by liputan6.com below:

• Storyboards are made to speed up and simplify the process of making visual projects, such as films that have a short duration or types of films that have a long duration.
• Storyboards will make it easier for story makers to visualize the ideas they make.
• The storyboard will help explain a narrative in the story.
• Storyboards are useful as a tool to make it easier to understand the plot of the story you want to convey.

Basic Structure in Storyboard for Video Marketing

To make a storyboard for video marketing, you can follow the basic structure, namely the opening, problem formulation, solution, and call to action.

Opener

In the opening section, you must be able to immediately attract the attention of the audience. You need to pique their interest and encourage them to keep watching until the end. The opening section aims to build a sense of urgency or mystery in your video.

Formulation of the problem

In this section, your video attempts to outline the problems faced by the audience. When you determine the scope of the problem, pay attention to who your target audience is. For example, your target audience is Account Executives. Your messages will be more targeted, such as “What if you could connect with customers faster?”

Solution

You've captivated your audience with a compelling opening. Then you provide a description of the problems that are also faced by the audience. Well, now is the time to show them how your product can solve this particular problem. This is where you'll go into more detail, showing that lots of people enjoy using your product.

Call to action

Call to action is where you actually get your audience to take action, like filling out a form, visiting your website, or buying your product. Make sure the brand name, website address, and CTA are all clear in the final frame of your video and displayed long enough for the audience to process. Storyboards will make it easier to guide the team involved in the production of a visual project for the director, actor, and even the crew on duty.