Optimized websites boost online visibility, reinforce business reputation, and increase customers. It enables companies to convert more leads and generate profit, improving the business's bottom line.
All business owners who realize the benefits of digital platforms want a good new website. However, they can be faced with the tough decision of choosing between templated websites and custom-designed websites. Business owners should understandthe two options and make a decision based on what makes the most sense for their business.
Templated website builders are affordable options for business owners. There are some free options and others that require a relatively small subscription cost. While it is cost-effective, templated websites lack some significant features and functionalities.
This limitation leads to restrictions in their performance, which can cost more in the long run. Meanwhile, custom-built websites can cost around $1,000 or more, depending on the business size. Despite the higher price, this option has fewer limitations, thus a good investment for a business.
There is also a difference in load speed, which is a significant ranking factor in search engine optimization or SEO. Templated websites tend to load slowly which can negatively impact organic search visibility. On the other hand, custom-built websites have nuanced features and functionalities. Custom-built websites, when paired with New Brunswick SEO, feature exceptional functionalities that can benefit businesses.
Another significant drawback of the templated website is the lack of customization. Businesses are free to do whatever they want within limits set by the templated website, and there is no opportunity to venture out of these creative boundaries.
It is why cookie-cutter websites typically look similar, making the business miss out on opportunities to be unique and stand out from others. Meanwhile, custom-built websites tailored to the business's products or services can help gain online visibility and an edge over competitors in the market.
Besides building a website, businesses going digital must consider data management with the help of Microsoft Access expert NJ to help with their decision-making process.
For more information about the differences between templated website builders and custom-designed and developed websites, here is an infographic from Landau Consulting.