The Significance Of Magento 2 Pwa Extensions For E-Commerce

It was once thought that if your business is not online, it does not exist. Now, nearly all companies are already online, yet this is insufficient. 

The main goals of brands nowadays are to boost revenue and conversion rates. They are embracing and practicing new technology and methods that promote consumer happiness and conversion rates. 

In the realm of eCommerce, Progressive Web Apps have made quite a name for themselves. A native app and mobile web pages' advantages perfectly combine in progressive web apps.

Do you wish to include potent PWA technology in your Magento website?

If yes, then Magento 2 PWA extensions are your solution.

What are progressive web apps?

The Google PWA team originally presented the idea of PWA in 2015.

A PWA is a form of software that combines functions from applications and web pages. These programs seek to offer excellent user experiences and are regarded as a fantastic alternative to native apps. 

Clients need not install PWAs on their mobiles because they run in web browsers.

Moreover, these solutions remove the need to create separate apps for the web, iOS, and Android, or cross-platform solutions. Therefore, PWAs cut down on the time and money needed for web development.

What is Magento PWA?

Magento and Google partnered to provide the greatest PWA capabilities to the Magento platform. With fantastic changes, Magento 2.3 was introduced to the market on November 28, 2018, which included the Magento 2 PWA extension.

Magento 2 PWA is a great PWA frontend and Magento backend combo that enables eCommerce stores to provide amazing shopping experiences to their consumers.

On a desktop, a Magento PWA functions identically to a regular Magento website, except it loads considerably quicker. Also, users can add the website to their home screens on mobile devices, creating a shortcut for easy access.

So, PWA improves the overall user experience thanks to the site's app-like appearance and feel.

Why does your eCommerce need Magento 2 PWA extension?

• Better speed

This is made feasible through rendering on the client. 

When users access a Magento 2 PWA, their browser uses APIs to submit a request to a server. The server responds to it with HTML and a link to JS files. Then, the browser creates page templates without dynamic content. 

Moreover, the user does not need to load these templates while opening other pages because they are cached. 

So, the backend delivers just the necessary information, which results in reduced server load and faster processing.

• More conversions

You are more likely to buy anything immediately when you have a wonderful experience. However, if you have a bad experience, you will not want to use that app again or suggest it to others.

You can deliver a fantastic user experience with the aid of progressive web apps for eCommerce. In addition to being user-friendly, it increases re-engagement, a critical element that affects conversions.

• Higher rank in SERP

PWAs and webpages have many similarities. Top ranks in search engines like Google are among them. Plus, all users can easily access and use them. 

This distinguishes Magento PWA as having a better advantage over native and hybrid applications. 

Moreover, with the aid of SEO techniques, marketing initiatives, and sponsored advertisements, you can increase your website discoverability. 

Contrarily, traditional apps can be advertised primarily on app stores.

• Push notifications

One of the most direct and customized marketing techniques, push notifications have enormous potential to increase client engagement rates. 

They keep consumers interested by providing real-time information on special discounts, order fulfillment, shipping tracking, and new product launch.

PWA notifications offer equivalent value to app alerts, allowing Magento shop owners to enhance their branding and client engagement for increased profits.

• Built-in SEO capability

Thanks to SEO optimization, clients can locate what they need more quickly. Consequently, effective SEO implementation draws more customers to the business.

Because Magento PWA has built-in SEO tools, the business can boost conversion rates. Furthermore, with Magento PWA, you get all you need in one bundle, which is more than traditional SEO offers.

• Offline customer support

If a user does not have an internet connection for a time, your company or online store is not accessible. It is not good for internet businesses. 

This fact was disregarded earlier. However, Magento 2 considered it and provided a solution in the form of the Magento 2 PWA extension.

It allows you to connect with your clients even when they are not online and allow them to learn more about your offerings. You will experience improved user engagement and higher revenues this way.

• Lightweight

You may have noticed how many applications on your phone are left unused for a long time. Also, they use a lot of storage space, necessitating the deletion of other data. 

What happens if customers only come in once a month or even less frequently? Immediately after placing a purchase, they will delete the app. So all the work spent creating a native app is for nothing. 

On the contrary, PWAs use less memory than traditional web applications. They have a smaller size (KBs) than native apps (MBs).

• Less development cost

As you must create different apps for Android and iOS, the expense of developing native mobile apps is high. 

However, you need not spend much money creating two versions of Magento PWA. A single application will function flawlessly on any mobile platform, reducing development expenses.

• Add to home screen feature

How do you get an application on your mobile? You search the App Store or other online stores for the requirement and purchase or download it. 

By eliminating this pointless step, a PWA Magento 2 enables you to buy from the browser and save the URL to your home screen.

The bottom line!

The PWA Magento Extension is significantly altering how eCommerce applications function.

Whatever your company plan, Magento PWA will enable you to compete with your rivals. PWAs for ecommerce have a reach and user experience that cannot be discounted or compared to those of a native app or website.