So we’ve looked into the acquisition meaning, how you can calculate your online customer acquisition cost, and what you should do before you start working on your customer acquisition strategies. But what are the exact strategies that are working for some brands? Let’s find out next.
1. Work on your value-added content marketing
What are you doing to build demand? Creating a variety of value-added content is a great strategy to get new eyes on your brand and products for the first time. Think about the type of content your customers would be interested in seeing regularly, and where it is they spend the most time. Knowing that the average user spent 153 minutes on social media every day in 2019, social media is a great place to start. Here are a few ways to leverage value-added content:
- Create short videos featuring your products, staff, or behind the scenes of your store. People find these videos super interesting, and it’s a great way to be discovered as more people see and share the video.
- Write and share blogs consistently. Not only can this boost your website SEO and increase organic traffic, but your ideal customers will be genuinely interested in reading what your brand has to say. Share fashion tips, recipes, and more so that customers know how to use your products best.
- Maintain a social media presence. Don’t let your social media fall through the cracks. This is where your customers spend the majority of their time, so share all your great content with them here regularly.
- Collect contacts into a CRM and engage with them. Use email marketing, SMS marketing, and Messenger marketing to send all of your great content to your contacts. This will keep every new customer engaged, and bring old ones back for a second purchase. Win-win!
2. Start a referral program
Affiliate marketing is one of the strongest ways you can acquire new customers. Think about a time when one of your friends or family members told you about a new product they love. When this happens, typically, you’ll go and look up the brand. Sometimes, we’ll even purchase the same product just because we heard it was good. This is the power of referrals. Here are a few stats to help emphasize the point:
- 28% of millennials won’t try a product if their friends don’t give approval first.
- 20-50% of purchasing decisions are directly attributed to word-of-mouth marketing.
- 49% of U.S. consumers say friends and family are their top sources of brand awareness.
There’s no doubt that referral marketing is a great way to acquire new customers. When you take it one step further by incentivizing customers who refer others, you’ll have an extremely strong word-of-mouth marketing strategy. This is why it’s a good idea for your business to consider signing up with an affiliate marketing software. By boosting your referral marketing, you’ll have a much easier time growing your network and driving more sales.
3. Use A/B tests with the tools you use
Improving your conversion rate optimization is important for ensuring your website is offering the right experiences for your visitors. A/B testing is one of the best tools to ensure your design, messaging, structure, and more are working the best way possible to convert. It’s true that 1 out of 8 A/B tests have driven significant change for an organization, so ensure you're testing the things that you can. From emails, pop-ups, call-to-action buttons, messaging, and more, you’ll learn a lot about your website visitors and what works best to make them opt-in to marketing automation or purchase a product.
4. Include multiple ways for customers to opt-in to your marketing channels
Just because you’re focusing on acquisition doesn’t mean you should forget about collecting emails, phone numbers, and other information from contacts for your marketing automation. In fact, this is a great way to acquire new customers while collecting opt-ins at the same time.
5. Find new ways to leverage paid ads
Did you know that TikTok is one of the fastest-growing social media platforms available today? We’re serious. In fact, users spend an average of 52 minutes per day on the app, and 90% of the total users are interacting on the platform every single day. It’s social media platforms like these that become an opportunity for your paid ads to skyrocket your sales.
Facebook and Google ads will always be extremely strong outlets for advertising, especially because of their great targeting system. Try finding new ways to use ads on Facebook, like Sponsored Messages. But also look into other platforms, like Snapchat and TikTok, where the ad space is currently an untapped channel. Finding new ways to run ads along with the traditional methods will help you maximize sales.
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