The usefulness of SEO on a daily basis

The usefulness of SEO on a daily basis

Are you the proud owner of a website and wondering what SEO is for? You are in the right place! Search Engine Optimization or optimization for search engines (Google, Bing, Yahoo, etc.) brings together a set of techniques to improve the position of a site on the results pages of the latter. This strategy, therefore, presents itself as an essential ally offering you more visibility on the Web. Do not wonder anymore about the usefulness of SEO, we deliver the fundamentals of natural referencing in this article!

What is SEO for? | Benefits and target audience

We say that a site is well-optimized when it is among the first ranks of a search engine. In addition, the better your website will be positioned in the search engine result page (SERP), the more visibility you will get and the more you will increase your list of potential customers. This is the whole point of SEO, to make you appear on the first page of Google search!

The usefulness of SEO for businesses

Natural referencing is for all web players! Or more precisely, to those whose activity depends on search engines. Marketing ally par excellence, it is beneficial both for beginners – for whom visibility on the net is essential – and for the most experienced. SEO is therefore essential for any company with a website.

As stated above, all Web players are beneficiaries. For example:

• large companies and manufacturers;
• e-commerce sites;
• small business and local business websites;
• startups;
• bloggers;
• companies wishing to enter international markets.

Thus, natural referencing is aimed at a wide audience and is a significant method for any entity wishing to put itself forward on the Web.

The usefulness of SEO for Internet users

Leitmotif of the SEO web editor, optimization for search engines has many advantages for Internet users. Before going any further, let's first look at some data.

• 81% of internet users do some type of research online before making a major purchase. (Source: GE Capital Retail Bank, 2013.)
• 75% of them never make it past the first page of search engines. (Source: Informa, 2020.)
• 70-80% of these people ignore ads, choosing to click only on organic results. (Source: SEMrush, 2021.)
• 62.2% of Google searches on desktop devices result in an organic click. (Source: Moz, 2017.)

Thus, by optimizing your SEO content, you can more easily meet the expectations of Internet users and increase your chances of attracting them to your website.

What is SEO? | Definition and presentation of techniques

It is the use of a set of techniques that will help index your website in the results pages of Google. The more your site is optimized, the better its chances of being ranked among the first results of your search engine.

To understand the interest and potential benefits of SEO, it is necessary to know its main levers of action. We present two of them to you.

Respond to a search intent

SEO depends above all on the response to a search intention. This is the reason why the cyberart is looking for a keyword or an expression. In addition, the user experience is a key element in terms of natural referencing. If your Web page responds to the query typed, there is a good chance that it will be better indexed by Google since the Internet user will spend more time on your website! By responding to the initial search intent, you will therefore increase your number of prospects, but also your traffic.

Optimize editorial content

However, search engine optimization does not stop there and is based on a set of criteria. If it is not possible to quote them all as they are numerous, here are some of them:

• use backlinks and external links;
• maximize the internal mesh of the site;
• use keywords adapted to Google algorithms;
• broadcast unique editorial content;
• deploy adequate html markup;
• Produce a Responsive Web Design site (suitable for a smartphone screen) with a fast-loading time.

How to use SEO to your advantage? | Practical advice

As we have explained, SEO helps attract Internet users to your website. We now give you some practical advice to adopt if you want to gain visibility on the Web.

Optimize the user experience thanks to quality texts

The user experience is the keystone of a good SEO! The quality of the content is therefore essential both for users and for the Google algorithm. Indeed, SEO makes it possible to create a link with the Internet user thanks to an improvement in the user experience.

In the context of search engine optimization, know that the best option to gain visibility is to establish writing on a regular basis by the expert writers like a Wikipedia page creation agency. To do this, and if this is not already the case, it is advisable to open a blog or news section within your website.

Gain visibility on the Web by establishing an SEO strategy

Before embarking on SEO, it is necessary to make an inventory of your website. An audit will identify areas for improvement. Using tools such as Google analytics or Google search console, you will be able to examine your organic click rate over the last few months, analyze your bounce and conversion percentage. With this data in mind, an SEO strategy can then be deployed.

To implement all this, it may be relevant to collaborate with an SEO web editor. Thus, you will devote yourself fully to your activity while your website will be regularly updated with optimized content. You will gain visibility and you will have a better chance of attracting Internet users and converting them into prospects thanks to your website.