The way we search for information on the internet has evolved rapidly in recent years. With the rise of voice assistants and smart speakers, voice search is becoming an increasingly popular method for people to find information online. In fact, experts predict that by 2025, more than half of all internet searches will be conducted through voice search.
This trend has significant implications for search engine optimization (SEO), as it changes the way people search for information and the way search engines deliver search results. In this article, we will explore the rise of voice search and its impact on SEO.
What is Voice Search?
Instead of inputting their questions into a search engine, users may now utilise voice search technologies to conduct online information searches.This technology is powered by natural language processing (NLP) and machine learning algorithms that can understand and interpret spoken language.
Voice search is typically accessed through virtual assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, or Microsoft’s Cortana. Users can ask these virtual assistants to perform various tasks, such as setting reminders, playing music, or providing information on a specific topic.
The Rise of Voice Search
The popularity of voice search has been growing steadily over the past few years. According to Google, 27% of the global online population is using voice search on mobile devices, and 72% of people who own voice-activated speakers say their devices are used as part of their daily routine.
One of the reasons for this rise in popularity is the increasing accuracy and sophistication of voice recognition technology. As the algorithms powering virtual assistants continue to improve, voice search is becoming more accurate and more natural to use.
Additionally, voice search offers a hands-free and more convenient way of accessing information. People can use voice search while they are driving, cooking, or doing other activities that require their hands and attention.
Voice Search's Influence on SEO
Voice search is changing the way people search for information online, and it has significant implications for SEO. Here are a few ways voice search is impacting SEO:
- Changes in Keyword Usage: The way people search for information using voice search is often different from how they type queries into a search engine. People using voice search tend to use more conversational language and longer phrases that reflect how they would naturally ask a question. This means that SEO professionals will need to adjust their keyword strategies to target these longer, more conversational phrases.
- Importance of Featured Snippets: When people use voice search, they typically get a single answer to their question, rather than a list of search results. This means that the importance of featured snippets, the brief answers that appear at the top of search results, is growing. SEO professionals will need to optimize their content for featured snippets to ensure that their content is the one that voice assistants choose to provide as the answer.
- Local Search Optimization: Voice search is often used for local searches, such as finding a nearby restaurant or store. This means that local search optimization is becoming even more critical. SEO professionals will need to ensure that their clients’ businesses have accurate and up-to-date information in online directories and that their websites are optimized for local search queries.
- Focus on Conversational Content: To rank highly in voice search results, content must be conversational and provide direct answers to questions. SEO professionals will need to create content that anticipates the questions people might ask and provides clear, concise answers.
As voice search continues to grow in popularity, it is becoming increasingly important for businesses to optimize their online presence for this technology. SEO professionals will need to adjust their strategies to target longer, more conversational phrases, optimize for featured snippets, focus on local search optimization, and create conversational content that directly answers questions. By doing so, they can ensure that their clients’ businesses are visible