Posting content on LinkedIn is a fantastic way to grow an audience, and the type of audience you get and your success levels will depend largely on the type of content you produce. Bland, uninteresting and ill-informed posts will not make you money any time soon. Meanwhile, the right content in the right style and in the right way could see you monetizing your LinkedIn following in no time.
Read on to discover 5 of the best post types to get creative with on LinkedIn today…
Everyone loves a good story, and the rags to riches trope is popular for a reason. Customers always want to believe that they can come up from nothing and succeed. That they will be the one to make it one day. Showing that you have been there and achieved that success can draw in an audience and encourage their trust and investment – especially if you outline your trajectory. What was your secret to success?
People adore a reformed sinner, and when it comes to your business there is likely a mistake or more that you made along the way. Showing that you aren’t afraid to admit to those mistakes, and the way that you refused to quit and came out on top is an excellent way to drive engagement. Nobody is perfect, and when you admit to that you show your audience that you are genuine – and indeed human, which makes you all the more relatable.
Give your audience a behind-the-scenes look at how your company really works. What drives you? What kind of working culture do you have and how did you build it? This can again help to build trust as customers see who you truly are and what you stand for. Then they can see that you share the values that are most important to them.
Showing that you are in the know, that you have the correct stats, the most up-to-date information, can really set your posts apart. As the top SEO consultant in Brisbane, for example, you could demonstrate how you increased conversion rates in a real-life situation for one of your clients, etc.
You can share news to keep your posts current, use videos and infographics to break information down, and set yourself apart as a thought leader in your industry. Showing that you are not only knowledgeable but active as well can inspire engagement and trust in your audience.
While we do indeed all love a good story, it is not the only way to drive engagement and monetize your posts on LinkedIn. Encouraging audience participation through questions, surveys, testimonials and more can send your engagement skyrocketing. And that can only ever be an excellent move.
The more opportunities you give people to interact, and the more they do, the stronger your relationship will get. Strong relationships are the cornerstone of monetizing what you do on LinkedIn and without them, your business there could come crashing down. Develop a strong foundation of relationships and keep working at them, and you are far more likely to succeed.
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