On-page SEO is a crucial part of your overall search engine optimization strategy. There are several factors that play a crucial role in the on-page SEO of your website.
Today we are going to explore some important tips on how to improve the on-page SEO for your website.
We all create content every single day, optimize it, and publish it but how often do we pay attention to if the content right fits the needs of our audience or not. Major brands pay attention to detail when creating content, after all, it’s how they can engage their audience and deliver valuable information.
It’s not just the content when it comes to on-page SEO, there are a lot of things to take care of to improve on-page SEO. Let’s dig into that.
**Create Value-Driven Content **
Naive marketers make a huge mistake. They try to fill in their website with fluff. They rush through hiring new content writers to create content who barely understand their business vision and value. As a result, the content is neither engaging nor valuable.
Know your audience and your content should fulfill the audience's intent which could be: Informational - how to write SEO content Transactional - buy SEO tools Commercial - best on-page SEO tools
We have to understand that it takes a real deal to be a great content writer/copywriter who would bring great results.
**It should address the pain points of your audience **
Your content is the tool through which you can build better business relationships with your audience. Through content, you can make your audience realize that you understand their problem better than they do and address the pain points. Through content, you can be empathetic and show some care. And, I believe that’s the real basis of long-term business.
**Create original, plagiarism-free, and engaging content **
Never copy or even paraphrase content from other sources. If you add copied content to your website search engines will penalize it. The search engine crawls through the website to find out if the content is original or not. And, if the content is not unique, it will de-rank your website.
You can not even publish your own content that you have already published on other mediums. Even if you have the right to the original version, the search engines will still penalize you for publishing it again, so be aware of that.
**Long-form of content **
You can’t quickly prepare a draft in an hour or so and expect it to rank. Creating great content takes time. You need to properly research, come up with the trending ideas, incorporate the user intent, optimize for the highly searched low competitive keywords, and add visual elements before you could hit publish. It takes a lot of effort to create long-form of content that’s value-driven.
Optimize Page Title & Meta Description
The goal of on-page SEO is to help your website rank well in search engines. It includes adding alt text to the images, graphics, infographics, and other media. Also, optimizing the page titles, headings, subheadings, and meta descriptions.
If you optimize the titles, and meta descriptions it will make the crawls understand what the page is about. This along with the other factors including domain authority, competition, and off-page SEO factors will contribute to the ranking of your page.
**Write short page titles **
Make the page titles easy to understand, and short. The total number of characters should be under 60 because they are the total maximum number displayed by Google in the search results.
Write the keywords at the beginning of the page titles
If you write the keywords at the beginning of the page titles, it’s easier for the search engine crawls to identify what the page is about and thus easier to rank. If adding the keyword to the beginning does not make sense contextual, make sure you adjust it in the middle or the end of the title. Avoid keyword stuffing.
**Power words can make a lot of difference **
Adding power words to the page titles can make the title more authentic, and appealing. Power words coupled with a call to action will entice the reader to take action. You can choose among any of the power words like, Ultimate Best Proven Actionable Amazing Etc
It is the first thing your user is going to see when he searches for a specific keyword. A meta description is a blurb that appears under each link that’s ranked on the search engine. It gives a snippet of what the whole article is about. Each page of your website must have a meta description under 200 characters.
**Add keyword to the meta description **
Since the search engine is going to display the met description before it could open up the whole article to the reader, it’s great to optimize the meta description with the right keywords.
A unique meta description is a must
Each page should have a unique meta description that showcases what the page is about. Try to be as specific as you can and avoid generalization. If you dont write a meta description for your page, the search engine will automatically pick up the first few lines of your article and display them in the search engine.
Content Optimization is the Key
You might write the world’s best content, if your content is not optimized it won’t be ranked in the search engine, thus not too many people will discover that. I wouldn't say it will be a total waste of time and money, but at least it won't be as efficient as it should be.
To make it a little more appealing include several visual elements. For example, you can use an infographic maker to design and include great infographics to your content or add animations, etc. You have the creative freedom to add various content elements.
**Optimize the headings & subheadings **
Optimizing the actual content that’s on your page is the key. Include the keywords so naturally that the reader or the search engine won’t feel like they exist. If you stuff keywords in the content, Google will detect it and de-rank your content.
**Include both long tail and short tail keywords **
Include both long tail and short tail keywords into the content. Place them in headings, subheadings, alt text, meta description, and everywhere else. Keep in mind the relevancy as you add keywords - relevancy both to the user intent, and context. Use Google suggestions to add long-tailed keywords to your content.
Optimize Page URL
Use the exact keyword in the page URL for better SEO results. Often good URLs are approximately 255 characters long and separated by -.
**URL Optimization tips **
Below are some of the good tips for creating SEO friendly URLs Do not unnecessarily exaggerate the URL link Keep it short and memorable Use the main keyword, it’s a must Include HTTP to the link
This is the final tip on our list, yet the most important. Internal linking has two major aspects, it helps you improve the dwell time of the user on your website, and it gives your website authority.
Let’s put this simply when you are linking one page of your website to another with an intention to provide more detailed information or the relevance of the information to the user. It’s called internal linking.
The more time visitors spend on your website, the more time search engines have to take to crawl the pages. As a result, there is a higher chance that it will be ranked in search engines.
**Build your own web **
The way search engine spiders work is very interesting. Once they find a page, they then follow both the internal and external links on your website. And, if there are no pages they will just go away. As a result, it’s less likely that they will be finding all other web pages on your website.
**Internal linking improves the dwell time on your website **
Internal linking that’s done with the purpose of providing authentic value improves the dwell time of your user on your website. As a result, it decreases the bounce rate of your website, which is one of the crucial SEO aspects of your website.
It lets the search engine know the important pages
Never use the keywords as an alt text when building the internal links, Google will detect it and consider it a black hat SEO tip
- Use internal links based on the relevance of the context
- Add the links to the main body of the page, do not add them in the footer or header.
On-page SEO is all you need to have a great impression both on users and search engines. A successful on-page SEO strategy is the result of hard work and attention to detail in several aspects of your website. Follow the tips mentioned above to rank your website well in search engines.