To stay competitive, businesses must maintain a good position on search engines. It is precisely for this reason that they deploy impactful SEO actions. On-page and off-page seo services. SEO audits are also frequently carried out to assess the effectiveness of these actions and adjust them to trends.

SEO actions are strategies implemented to optimize the natural referencing of a website. You will also often hear about on-page SEO and off-page seo services. In other words, these are the methods used to rank your business storefront better on Google. This will allow you to attract significant traffic and, therefore, sustain your activity on the web. SEO actions are, therefore, not to be taken lightly if you want to be a leader in your sector.

On-page SEO actions: definition

More specifically, on-page actions are constantly carried out on a site to reinforce its attractiveness. They aim to make it more accessible to visitors and improve its conversion rate. These are direct settings that you can make on the different pages of your website. These generally reference the quality of the content you publish there.

On-page actions also use different optimization techniques linked to the site's ergonomics. Even the structural organization of your other web pages is a parameter to take seriously. You will discover in the following the on-page actions commonly published for a successful quest for visibility.

Off-page SEO actions: definition

Expert off-page seo services, on the other hand, are actions carried out outside the site but which aim to strengthen its notoriety. They generally include the generation of backlinks and marketing campaigns on social networks.

Unlike on-page actions, these actions take place outside of your website. Often, you need full control over the consequences they may cause. However, you have the possibility of optimizing them to improve your positioning on the SERPs constantly.

What are on-page SEO actions?

Now that you have understood what on-site actions are, it is time to take an overview of them. On-page SEO evokes the different practices published on a web page to optimize it. The most common are:

• the choice and structure of the URL;
• keywords for content marketing ;
• the overall semantics of the site;
• optimization of images placed on the website;
• the layout of the different pages of the site and the internal network;
• developing page titles.

These SEO actions may seem trivial, but they give a real boost to the image of your website.

How are on-page SEO actions carried out?

The edited on-page actions are not carried out randomly. Their implementation meets the requirements of the algorithms of different search engines. It is, therefore, important to see how these apply to respond to natural referencing strategies.

Developing the main title of a page

Generally called a title tag, the title corresponds to the main keyword around which the page revolves. On search engines, the latter is displayed just below the page's URL. In truth, developing the main title is done by choosing a word that expresses the main theme of the page. 

This word or group of words must not exceed 60 characters, including spaces used. When the title is well-developed, search engine algorithms can easily identify it, which makes it easier to position.

The development of the different titles of a page

Hn titles are the different titles of your web page. These also contribute to your positioning on the SERPs. These are from the largest titles (H1, H2) to the smallest titles (H5, H6). Very often, the H1 is the same as the main title of the page.

But for better optimization, it is better to word it differently. But the idea is to keep the same main keyword. H2s are subtitles that respond to H1. The H3s further explain the H2s and so on for the different titles.

It is recommended that these be short and that they summarize the paragraph that follows them well. Often, 70 characters without spaces are enough to formulate an H2 up to H6. Impossible to jump from an H3 to an H5. The sequence of titles must be respected. However, you can upgrade from an H5 to an H2.

The URL and its structure

For better optimization of a website, the structure of the URLs of the different pages must be considered. An essential on-page action to take is to formulate your URL logically. Without modification, the latter is just a formulation of your title interspersed with bars and hyphens. But you have the possibility of adding a personal touch to make its structure more aesthetic. The idea is for the URL to be concise and pleasant to see.

The meta description of your page

It is a summary in 160 characters without spaces for the content of your web page. It is displayed on the search engine and remains the first element that makes the reader want it. This is why the meta description must be well formulated. It must arouse the desire of the Internet user to read the content of the page. To write your meta description well, it is important to include the main keyword. Thus, it is better referenced about your sector of activity.

The different keywords

Secondary keywords are words or groups of words that support the main keyword. These even constitute the basis of your SEO. The more the keywords are well chosen and integrate your sector of activity, the better they optimize your positioning on the SERPs. This is why, as an SEO manager, you need to pay attention to it.

Today, there are many tools (software and applications) that allow you to identify appropriate keywords. These are determined, taking into account the main title of the page. Their choice meets several criteria, namely:

• The number of clicks made on these words per month;
• Their competitive nature;
• Their relevance;
• Their consistency.

You will find keywords sometimes formed by 4 to five words. So be attentive and opt for those that are consistent and offer relevance to your content.

The internal network of your website

Internal networking is the organization of internal links. This connects the different pages through the links inserted in your content. This connection between pages must be relevant and consistent.

As such, you must carefully choose the anchors that will carry your links. Generally, internal linking aims to guide Internet users to your sales page. It allows you to keep your visitors on your site for as long as possible. This way, they can quickly make the purchase.

Semantics

Using a semantic field related to the main theme reinforces the relevance of your content. This is why you necessarily have to use certain essential words when you talk about a subject on your website. These must fit naturally into your content. The reader should not notice that the insertion of a word or group of comments on your page has been forced.

Display and loading speed of your pages

Web developers have long opted for the PC display in the design of websites. But today, over 80% of Internet users access the Internet from their smartphones. It is preferable to design the sites in smartphone format and then readjust them to PC format.

In truth, sites designed in computer format take a long time to load, and Internet users give up after two tries. If you already have a site developed in this format, it can improve the loading speed of your page.

Compress the images and videos found there without altering their quality too much. But with a responsive website, everything is easier for Internet users. They can switch from one format to another without affecting loading speed. Then, work to improve the display of your web pages and the rate of their loading.

HTML markup of web pages

HTML markup uses the very structure of a web page. It is very important because it remains a crucial parameter in natural referencing. In reality, search engines scan the web page.

Thanks to their different algorithms, they can assess its architecture and see if it is logical and coherent. When this is not the case, your page is reclassified in favor of those with a better structure.

Normally, on your web page, you should find certain key elements such as:

• the different Hn titles are well coordinated, as indicated above;
• paragraphs perfectly ventilated to make reading easier;
• bulleted lists to make the content flow more smoothly;
• internal and external links;
• pieces of text alternated with images.

You must coordinate all of these settings to have a consistent page structure.

What are off-page SEO actions?

To succeed in the natural referencing of your website, expert off-page seo services are essential. They represent, in fact, a crucial lever in improving the notoriety of your page and increasing sales. Among the most common activities carried out by companies, you will find:

• improve your link building;
• strengthen your presence on social networks;
• utiliser Google My Business.

They all serve to redirect traffic to your website. This allows you to strengthen your visibility on the web.

Improve your link-building

Understand link building, an SEO technique used to increase the number of links pointing to your website. Here, the number is important, but the quality of backlinks is better to improve your domain authority. To do this, you must take certain practical measures, namely:

• use net linking;
• ensure the redirection of broken links;
• create qualitative content.

In truth, netlinking allows other sites recognized as serious to share your content. By doing so, search engine algorithms target your site as a trustworthy platform. This will then improve your positioning on the SERPs.

Strengthen your presence on social networks.

Social media today constitutes a nest of customers for all businesses. Whatever your business, you will also find your part of the market. By strengthening your presence on social networks, you indirectly increase your SEO. The truth is, when you share your link on social media, the shares can multiply.

Thus, many visitors can access your site via this digital channel. You will, therefore, have a peak in traffic, improving your positioning on search engines. Also, presence on social media improves your brand image. You need to interact properly with your target audience using business accounts.

Utiliser Google My Business

Using expert off-page seo services that has become essential for SEO. In truth, GMB is a powerful Google search engine tool that increases your visibility on the internet. It offers you a list of information to provide about your business.

This allows you to give all the details about your location, your activity, and your products. Each time an Internet user launches a Google Maps query on your domain or geographic area, you are positioned. This drives significant local traffic to your site.

Ultimately, SEO actions are techniques and strategies used to improve SEO. They allow your website to have a good positioning on search engines, which strengthens the brand image and your visibility and improves your conversion rate. The number of potential customers increases, which allows you to increase your turnover.