Picture a situation where you have a fantastic website with excellent products at incredible prices but still no customers. What can be the reason for this? It's simple- nobody knows you exist! This is where SEO comes into play.
A search engine optimization(SEO) campaign transforms your website from a forgotten corner of the internet into center stage for all the world to see. A top SEO company in Ahmedabad will utilize various on-page and off-page techniques to optimize your website for search engines.
So, how exactly do off-page SEO techniques help your website? Well, read ahead to get your queries answered!
What Is Off-Page SEO?
Off-Page SEO, in simple terms, refers to the techniques applied outside your website or domain to improve its visibility on the search engines. It focuses on building a strong reputation by developing a solid foundation through link building, social media marketing and other such techniques. An important part of off-page SEO is link building. It involves building mainly two types of links from multiple sources. These are:
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Do follow links
It is the default type of link that allows Google crawlers to pass the link juice or value of a link to the page it is linked to. Using a keyword as the anchor text is usually the best way to build do-follow links. Google notices the number of do-follow links you get on your website from various domains, and the greater the number of links from relevant domains, the more value is being passed. -
No-follow links
The Google crawlers ignore the no-follow links and do not add any value to the page they are linked to. As no link juice is being transmitted through them, they consequently do not affect the Google rankings. Then why have such links? Well, these links were introduced in an attempt to stop web spam.
People often confuse off-page SEO with simply link-building, but it offers much more than that. For instance, writing guest posts for another blog or commenting as your brand on other sites and pages counts as an off-page promotion. Also, off-page SEO comprises link building on multiple sites. Having understood what off-page SEO is, there is still a question of
Why Is Off-Page Seo Important?
Google's algorithm keeps changing and updating, but despite these changes, off-page SEO plays a vital role in helping your webpage rank. Off-page SEO employs techniques that significantly improve your page's relevance, authority and trustworthiness, consequently increasing its chances of ranking high on search results.
Even though it is difficult to divide the weight of each SEO technique separately when it comes to search engine algorithms, experts at the best SEO company in India seem to agree that off-page SEO to be bearing at least 50% of the optimization load.
Wrapping Up:
I hope the blog answered your questions regarding the importance of off-page SEO. It helps build website recognition and domain authority, making your website visible on top search results. While links may not be the only parameter in the Google algorithms, they are among the most vital ones in the lot.
Simply put, if you want to make an impression in the digital world, choose the best digital marketing agency in Ahmedabad to handle your SEO campaigns. Without an effective SEO strategy, your brand will surely struggle in competitive search.
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