The foodtech industry is the fastest growing sector in the food industry. The market is estimated to be worth $150 billion per year and will continue to grow at an annual rate of 4% for the next few years.
If you own a restaurant and want to expand your business, then it's time for you to take your restaurant online. Online food delivery is the solution for restaurants who want to cut down on their costs, improve their service and provide a better customer experience. With online food delivery, you can be up and running in no time. You don’t have to invest in expensive equipment and hire staff.
Online food delivery gives you complete control over your business, so it's easier than ever to get started! You can do this by building a website and creating an online presence for customers to order food online. You must be using an aggregator at the moment like zomato, swiggy where you need to pay upto 40% commission and extra fee for making it to the top in the listing. Moreover, these aggregators promote their own cloud kitchens and send the majority of the orders to these kitchens. So it’s time to grow your restaurant or food business with your own e-commerce website and deliver food to nearby customers & increase sales.
Steps to sell food online
Selling food online has never been easier. With the right tools, you can easily turn your kitchen into a professional food business.
Here are the steps to make selling your food online easy and successful:
- Create an online store.
- Choose the right product for your website
- Promote the products on social media, email blasts and other channels
- Add videos to show customers how delicious your food is
- Use analytics tools that help you track sales and traffic
Go Online and Sell with your own website
If you want to attract new customers and market yourself properly on the Internet, as well as provide your customers with a more convenient way to order from your restaurant, then you should consider taking advantage of Internet ordering services.
QPe helps you to launch an online store for your restaurant which will allow your customers to place an order, so that you can accept restaurant orders from both local and remote customers. This will allow you to reach a wide range of hungry consumers who want their favorite cuisines delivered straight to their doorsteps. The website created via QPe will be mobile optimized and it will act as the mobile app for your customers.
Also, this website will be SEO friendly and thus whenever a customer search for your restaurant online, it will come up at the top in SERP (search engine result pages) and that’s where from customer will land on your website, check the menu, place the order, do the payment and that’s it. You will get the order in your store dashboard and then deliver it. QPe also offers delivery integration where you can tie up with a third party app like Dunzo for hyperlocal delivery or you can deliver food with your own delivery fleet.
As the restaurant business owner, you can manage orders, inventory, customers, track sales, visitors, revenue, payments, delivery, marketing, promotions - all from one platform. Moreover you can also use QR code feature of QPe where you can download the QR code of your store, print it and paste it at every table so that your customers during dine-in can scan the QR code via phone camera, get the digital menu/store, add to cart products, checkout from there itself. This will standardize their experience. You can also sell your food via social media (Facebook, Instagram) by using automation features of QPe.
Conclusion
Restaurant owners know that the Internet is an important venue for marketing, but not all of them realize how to take their restaurant online. A complete internet marketing strategy will help you reach your marketing goals. The Internet is a large place with a lot of traffic. Reach maximum traffic by proper use of SEO services and commission systems for affiliate and other networks.
It's time to make your restaurant available for people to find online, and doing so is easier than you might think. Sell directly without paying any commissions to aggregators, own customer data and use that for reaching out to your customers directly.
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