Top 5 SEO Tools To Help You Start Your SEO Journey

                SEO or Search Engine Optimization is a process of enhancing and optimizing your website in order for it to rank on search engines like Google, Yahoo, etc. When a query is searched on Google, it is able to give us results that match our search. But if we have found our answer in the first few links that Google shows us, why would we bother to go further down? Right?

And that is why SEO is important. It's through SEO that we can get our website to appear at the top few results when a query is searched on Google.

But how would we know what people are searching for? Or where is our website when something related is being searched? Well, we have a few SEO tools to help you rank your website better when a related query is searched.

Why Focus On SEO?

                When someone searches a specific query, google looks at all of its available websites and webpages and presents the most relevant results. But relevance is not the only thing that Google takes into consideration while showing you the results. It also checks the authority.

                Authority is basically how much Google trusts your website. The higher the authority, the more trust Google has in you, and the higher you will rank under a search query. There are several parameters taken under consideration for authority score but one of the most important ones is linking, both internal and external.

                Overall, you need both relevant content and good authority to help rank your website high on the SERP (Search Engine Result Page). Here are a few SEO tools suggested by experts that will help you not only to produce relevant content but also produce them better than your competitors.

SEO Tools For Beginners

                It is hard to put a number on how many SEO Tools for Startups are available in the market, but there are a ton of them. Some of these tools are general-purpose SEO tools while others are designed to focus on specific SEO tasks like keyword research or linking. As SEO is booming, more and more SEO Tools for Digital Marketing and improved ranking keep popping up. As a newcomer to the field, it can be extremely overwhelming to have so many options and not know where to start.

                There are easily over a hundred SEO tools that are available in the market, some of which are free while some others are paid. But don’t worry most of them have a free trial option that you can avail and get familiar with, before committing to the tool. This article will talk about the top 5 SEO tools which have been used and recommended by experts and newcomers alike.

SEMRush

At the top of the list, we have a paid SEO tool called SEMRush. This tool identifies the different SEO trends, on-page SEO efforts, off-page SEO backlinks, competitive analysis, site audits, website rank tracking and monitoring and even content marketing. It is an all-in-one beginner-friendly SEO tool that helps you understand where you stand, what your competitors are doing and what you need to do to become better. It can even customize the suggestions according to your preferences. It is like a Swiss Army knife, but for SEO.

Ahrefs

Ahref is another paid SEO tool that is like a powerhouse. This tool has been around for over a decade now and is widely used by marketers and SEO Agencies of all sizes. It is extremely well known for its website audits, but along with that, it can also do keyword research, rank tracking, content marketing, backlink tracking, and just about anything else you might find useful for your website.

Google Search Console

Google Search Console is a free SEO tool which gives you an overview of your website performance in accordance with the search engine. It tells you where your average website rank, impressions clicks, and even the average time a user spends on your website. The best part of GSC is that as it is a Google-powered tool, it can go through your website as Google and hence provide real-time changes that are happening on your website.

Uber Suggest  

Ubersuggest is a paid SEO tool created by Neil Patel. It is well known for its user interface which is very beginner-friendly and even has a free SEO Chrome extension that can provide you insightful data related to keyword queries on Google, YouTube, Amazon, etc. It provides facilities like content and website analysis, keyword research, and competitor analysis and can also provide you with your backlink data.

Moz

Moz is another well-known SEO tool that has gained popularity because of its extensive data and site analytics. Moz’s keyword research tool provides very detailed information on keyword volume, difficulty, competition, and relevance. Its site crawl feature helps you analyse and understand any technical issues that might have occurred on your website, and it also provides you with website rank tracking. It has a free version that provides basic detail and analytics but it also has Moz Pro, a paid version which goes in-depth and provides detailed information and analytics.

Conclusion: Become An SEO Expert

                Overall, these tools provide you with a wide range of facilities and fit into different budgets. What you need to make sure while choosing a tool are your requirements, and your budget range. While each has its strengths and weaknesses, they all provide valuable insights and data that can help you boost your website's visibility and attract more visitors.

If a tool fits both your budget and requirements, you don’t need to follow the herd and find a tool that everyone is using, just because it is popular. Similarly, it is okay to use multiple SEO Tools or to change between different SEO Tools. It is better to explore the market before settling.