Writing a good product description is as significant as having a good product itself. Whenever a customer does hunt for any product on the web, he certainly reads out the description of that product very cautiously.
So, it is vital to write down the product description in such a way that persuades the reader and influences his decision toward buying. Let’s have a look at what are the 8 rules that should be followed when writing a product description that sails.
1. Know who your target audience is
The foremost thing on which you should focus while writing a product description is the target audience. You should be well aware of the interests of your target audience. Ask questions yourself like:
- Why would this person be interested in your products?
- What are your product’s best features that will excite the audience?
- How would your product address your target audience’s needs?
Once you get answers to all the above-mentioned questions, then you would definitely be able to write down the persuasive product description by considering your targeted audience.
2. Focus on the product benefits
When writing a product description, your core focus should be on the benefits of your products. Try to define the benefits of your products in the best possible way you can. Let’s have a look at how you can define the benefits of your products in the most efficient way:
- Use bullets and numbers to indicate core benefits
- Use factual information
- Tell the audience how their product can improve their lives.
3. Use natural language and tone
A good product description is one that does not sound “robotic” and sounds like a “human”. When the reader reads aloud your product description it should sound like an informal conversation. If the product description sounds like it is generated from a computer, then definitely it will not persuade the reader’s mind as he will not feel connected with those computer-generated words.
You might have read several blogs that feel like they are generated by using AI technology and are not written by a human, how do you feel? Of course, it won’t help you out. However, those blogs that sound humanly written attract more traffic. Take the example of Wikipedia pages, which get continuous edits from people all across the globe, and sound humanly written. For those wondering, Can I Make a Wikipedia Page? Yes, they can by adhering to Wikipedia guidelines.
4. Use power words that sell
You might have heard many times;
“Words are, of course, the most powerful drug used by mankind.”
Of course, it is. it is. Good words are kind of a human superpower. If someone has it, he is able to persuade minds. The same implies when writing a product description. You need to make use of such persuasive words and sentences that play their part in the best possible way in order to influence the reader’s mind.
5. Make it easy to scan
Create a product description that is scannable. So that if anyone is in hurry, he would get the gist of the product by just scanning the description. You need to focus on ways that you can make the text scannable. Here are a few simple ones:
- Use short paragraphs.
- Use short sentences.
- Use bullet points.
- Use numbers.
- Use proper spacing.
- Align the text properly.
6. Use good images
No wonder how persuasive words you have chosen for your product description, your masterpiece is incomplete until or unless you add high-quality relevant images. It has been observed that quality images also play an important role in persuading the audience’s minds. Even some are of the thought that images are more important than description.
It is a general mindset of the audience that if the image quality is not good then the product quality would also not be up to the mark. On the contrary, when they see HD images of products, in 3 dimensions, they think differently.
The sum up
Writing a product description is a sort of art. It’s a bit technical in terms of persuading the reader’s minds. One needs to follow the above-mentioned rules and also read out the psychology to persuade the audience through words.
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