Backlinks are essential for enhancing your online visibility, increasing web traffic, and securing a prime position in search engine results. In short, they prove invaluable when seeking to enhance your website's authority in the eyes of search engine giants like Google.
This post provides valuable insights into what you should do in link building, ensuring that your strategies harmonize with Google's guidelines. If you're searching for a reliable link building company in India, consider these insights as you navigate through potential service providers. The right company plays a vital role in creating a successful link-building strategy tailored to your specific needs and industry dynamics.
What are Link Building Services?
Link building is the practice of acquiring links from one or more websites to your own. These links play a crucial role in helping users in navigating from one web page to another. It provides them with additional relevant information during their internet searches.
From the perspective of search engines, links pave the way for bots to crawl, index, and rank web pages. Moreover, these services are commonly provided by an SEO services company and freelancers.
Having high-quality backlinks is important. These links are similar to receiving thumbs up from authoritative websites, resembling a vote of confidence in your site. They convey to search engines that your website holds value and merits a higher position in search results. This underlines the importance of employing link building campaigns for SEO success.
A typical link building campaign involves various methods, such as guest posting and reaching out to websites. It encourages them to link to relevant content on your site, to obtain high-quality links.
However, traditional link building services in India often raise concerns for several reasons:
Pricing Structure Issues
- A link building company in India often charges on a per-link basis.
- Incentive to acquire numerous links, prioritizing quantity over quality.
Questionable Tactics
- Emphasis on quantity may lead to the use of questionable methods to secure links.
- Potential compromise on the integrity of the link-building process.
Exploitation of Limited SEO Knowledge
- Some providers take advantage of individuals lacking SEO expertise.
- Difficulty in distinguishing between high-quality and dubious links.
Capitalizing on Lack of Insight
- Exploiting the challenge individuals face in identifying link quality.
- Charging for links that provide minimal benefit to the website.
Shift Towards Independent Implementation
- Rather than endorsing specific SEO link building services, the focus is exploring independent methods.
- Encouraging website owners to implement high-quality link-building strategies on their own.
Therefore, considering the concerns with traditional link building services in India, it's advisable to explore independent methods.
5 Proven Link Building Methods to Use
Now, let's guide you through the SEO link building methods that are worth considering:
Digital PR
Digital PR focuses on a brand’s online reputation management and relationship building, serving as a potent link building technique.
Engaging in Digital PR involves creating compelling content to capture the interest of journalists and influencers, along with direct outreach. It includes running a link building campaign and sharing industry expertise to attract the attention of reputable websites, facilitating the acquisition of quality backlinks.
Digital PR is a specialized field. Therefore, hiring a reliable agency that specializes in the best link building services in India can be a strategic move.
When selecting an agency, it's crucial to follow a few key steps.
Firstly, ensure that you collaborate with a highly reputable agency—one that prioritizes maintaining your brand's voice and aligns its efforts with your mission and values.
Moreover, choosing a link building service provider that specializes in the synergy between digital PR and digital marketing services is even more advantageous.
They will understand the importance of using PR to acquire links instead of only focusing on promoting brand awareness.
Editorial Source Platforms
There are platforms where you can contribute your insights to journalists actively seeking expert sources. It presents a valuable opportunity to acquire backlinks. Among the most renowned options is Help a Reporter Out (HARO).
Others include:
- Dot Star Media
- SourceBottle
- Help a B2B Writer
- Featured
These platforms offer the best backlink building service. SEO experts know there is a potential to build links from authoritative websites.
Guest Blogging
Guest blogging or guest posting is a link building strategy where people write and publish blogs on third-party websites as guest authors. This approach includes adding a backlink to your own website.
With guest posting, you can collaborate with other websites to craft content that aligns with their audience and niche. The best approach to developing guest blogs is partnering with relevant brands and creating valuable content tailored to their audience. This strategy not only helps in acquiring backlinks but also enhances exposure for your brand.
While enlisting quality link building services is a good move, handling guest posting personally is often recommended. This way, you have greater control over the content creation process, ensuring that you produce high-quality blogs for sites you have carefully chosen.
Shareable Content
Content created to be widely shared naturally attracts links, especially when it incorporates compelling visuals. It provides unique and valuable information that isn't easily found elsewhere.
Such content includes:
- Infographics
- Original research and studies
- Calculators and other interactive tools
- In-depth guides and tutorials
Specifically, infographics stand out as highly shareable and appealing to users and website owners. They come in a visually appealing and easily digestible format. So, relevant sites are more likely to link back to them.
Hire a Link Building Company in India
You can hire an SEO services company to provide any of the individual services mentioned above. However, many people use an agency to manage broken links and other link building services. So, how exactly hiring an SEO company will help?
First, an expert consultation will be given to you where the link building experts will discuss your existing link building strategy and business goals. You can select a package based on your desired monthly link acquisition or budget.
Once the package is selected, the SEO agency takes charge of every aspect of the process. This includes employing a variety of link building tactics and keeping you informed about the outcomes.
Final Words
Undoubtedly, link building is a challenging task that requires constant effort. It might be tempting to use the above-mentioned strategies to enhance your ranking in SERPs. However, it’s important to note that in the long run, they may not help you. Google penalizes such websites by reducing their rankings, which might impact your traffic and sales. Therefore, you have to be proactive with your tactics.
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