If you have a brick-and-mortar store or serve customers in a specific geographic area, Microsoft Shopping Campaigns can be a valuable tool for local SEO. Here are some tips to help you use Microsoft Shopping Campaigns for local SEO:
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Use location targeting: Use location targeting to ensure your ads are displayed to potential customers in your target area. You can also use radius targeting to target customers within a certain distance of your store.
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Include local keywords: Use local keywords in your product titles, descriptions, and categories to help your products appear in local search results. This may include the name of your city, neighborhood, or landmarks in your area.
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Use local inventory ads: Local inventory ads allow you to showcase your in-store inventory to potential customers searching for products in your area. This can help drive foot traffic to your store and increase sales.
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Optimize your Google My Business profile: Make sure your Google My Business profile is up-to-date and accurate. This can help your business appear in local search results and improve your local SEO.
By using Microsoft Shopping Campaigns for local SEO, you can attract more local customers to your business and increase your revenue.
To learn how to set up Microsoft Shopping Campaigns, check out the article written by a professional performance marketing specialist https://lira.agency/blog/microsoft-shopping-campaigns
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