Website architecture refers to the way pages and information are linked and structured on a website. Unfortunately, this indispensable part of user experience and SEO is often overlooked by marketers worldwide. Research reveals that nearly 12% of web pages have too many internal links, which isn't necessarily a good thing.

If a client's site resembles a random collection of pages, both search engines and humans will find it difficult to work out what the website is all about. When finding information is tough, it results in poor rankings and higher bounce rates.

The Importance of Website Architecture

Ultimately, the profitability and health of all websites hinge on the quality of the site architecture. When the content is organized logically using features like breadcrumbs and sitemaps, search engine bots can easily crawl a website to understand what it is all about and index its content accordingly.

A robust website architecture also encourages deeper navigation by providing more pages users can visit. Plus, properly planned internal linking strategies help distribute link juice and page authority more equitably, so no page is left behind.

An organized internal linking structure between similar or related clusters also helps strengthen topical authority. When visitors can easily find what they're looking for, it automatically improves conversions. In fact, Forrester shares that user experience can skyrocket conversion by up to 400%!

So even if you create top-notch content for a client, poor website architecture can be why the audience gets diverted to their competitors. Therefore, it's critical to structure your client's website in an easy-to-navigate and intuitive way to successfully retain the attention of the target audience.

Should you require assistance structuring a client's website that captivates the audience and ranks high on SERPs, the experts at Rocket Driver are at your service. Regardless of your client's site's lifespan or magnitude, the professionals at our white-label digital marketing agency can devise a robust web architecture for your client's website at remarkably affordable rates.

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Best Practices for Improving Website Architecture

#1- Keep the Navigational Structure Simple

Bad website navigation is among the top reasons users bounce off websites. A large number of pages on the navigation bar of a website can overwhelm visitors, making it a real headache for them to find what they're looking for.

Meanwhile, a simple and clean navigation bar makes it easier for users to find the most important pages on a website. According to 95% of people, easy navigation is a feature most website visitors value. It should be easy for visitors to see the products and services your client offers and the topics covered in the blog.

#2- URL Structure Optimization

The URL structure of a website is one of the easiest ways to ensure the client's site stays organized. URLs show the hierarchy of a website to search engine bots as well as humans. They help them identify where a webpage belongs and how it relates to other pages.

Try to keep the URL structure as straightforward and clean as possible. Keeping it under the character limit and avoiding the use of numbers is recommended. You can make them logical but also descriptive.

Don't forget to add keywords, but avoid overstuffing. Separate the words with hyphens and be consistent with category names when it comes to navigation menus and URLs.

#3- Reduce the Number of Clicks Required for Top Pages Navigation

Nearly 48% of people leave the website after viewing the landing page. While engaging content is important, it must also be easily clickable.

No matter how many pages your client's website has, ensure visitors can go from the homepage to other important ones in just a few clicks. Follow the three-click rule and make sure all content on the website is accessible under a maximum of four taps from the sitemap or home page.

Deeper structures may suit websites with over 10,000 pages because they take over five clicks to reach the top pages. Meanwhile, a flat site structure is recommended for other websites so users can visit and find what they're looking for in fewer clicks.  

#4- Implement the Cluster-Pillar Internal Linking Strategy

The cluster-pillar model, also known as a hub and spoke or topic silo strategy, comprises a pillar or parent page that's linked out to clusters, also sometimes called child pages. All the child pages link to one another to create a cluster.

Developers use the strategy to clarify the website's internal linking structure and redirect users to other useful and relevant content pieces more effectively. Creating content silos and topic clusters is great for readers looking to learn more insights about a specific subject.

It can improve the site rankings for your client as well because it signals the business's authority to search engines. When all pages are clustered together, search bots find it easy to assess the authority on the topic. Establishing relevance and authority improves ranking automatically.

Moreover, it's also a great opportunity to help your client's content rank for more keywords. The pillar pages help cover broad topics and acquire links in ways that increase their chances of ranking for high-volume keywords.

#5- Create Site Maps

Sitemaps refer to the list of all crawl-worthy pages on a website. They're a critical part of the site's architecture as they display the structure in a format that humans and search engines can easily understand.

The first type of sitemap, HTML, is specifically designed for search bots as well as humans. They display the website's structure, pages, and topic clusters. It's not necessary to include sitemaps on all pages; just add them to the most essential ones.

XML is another type of sitemap used by search engine crawlers to understand a website's organizational structure. It also helps establish which pages are more important. The text-based format of XML sitemaps is often confusing for humans. However, search bots can easily understand it.

Improve Website Architecture and SEO Outcomes for Clients

Rocket Driver's team of seasoned experts can help you create a solid website structuring strategy to improve user experience, CTR, bounce rate, and conversions for your client's website. Start a white-label partnership now to benefit from innovative digital marketing solutions at ultra-low prices.

The outsourcing agency was established in 2011 to help new and well-established digital marketers improve profitability. Their top-of-the-line white-label marketing solutions are available at ultra-low rates!

Check out the outstanding reviews the white-label digital marketing agency has received for its world-class services, such as website design, graphic design, search engine optimization, social media management, reputation management, sales funnel marketing, listing optimization, and SMS marketing services.

Rocket Driver possesses the infrastructure, proficiency, software, knowledge, and cutting-edge tools to keep you ahead of the curve. Start a white-label partnership today to experience the transformative impact of Rocket Driver's services!

About The Author

Thomas Nicholas is a digital marketing executive interested in writing about the rise of digital marketing. He keeps himself updated and takes the appropriate steps to adapt to the evolving digital marketing landscape. In his spare time, he enjoys watching movies and listening to podcasts related to marketing.