WHAT IS DIGITAL MARKETING
Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing became more sophisticated in the 2000s and the 2010s when it became possible to measure the results of digital advertising more accurately. As a result, marketers began to optimize their digital marketing efforts by setting up measurement campaigns that would track their ads' effectiveness in terms of views or clicks.
TYPES OF DIGITAL MARKETING
Digital marketing is the process of using digital channels to engage with customers, promote brands, and sell products. Digital marketing channels include social media, search engine optimization (SEO), website design and content, mobile apps, and email campaigns.
The following are types of digital marketing:
- Search engine optimization (SEO) - Social Media Marketing (SMM) - Email Marketing - Mobile Marketing - Display Advertising - Video Marketing
- Pay Per Click (PPC)
Search engine optimization (SEO)
The term digital marketing is a blanket term that encompasses all marketing efforts that use digital technologies.
Digital marketing can also be called "online marketing," "internet marketing," or "web marketing."
Digital marketers are responsible for developing and executing the online component of a company's advertising, branding, and public relations campaigns. They often work with social media managers, SEO specialists, content creators, and other marketers to coordinate the overall campaign.
Social Media Marketing (SMM)
Social media marketing has become an integral part of the digital marketing mix as it provides a low-cost, high-impact opportunity for businesses to reach consumers.
The objective of social media marketing is to build a community of followers who will then engage with the company’s social content.
Email marketing is a type of marketing that uses email to deliver a message to the recipients. It is one of the oldest and most powerful ways of reaching people on the internet.
The goal of email marketing is to get people to take an action, such as visiting a website, clicking on a link in an email, or buying something.
The best way to use email marketing effectively is by creating an offer that's relevant to your audience and then following up with them every few days until they take action.
Email Marketing Strategy:
-Create offers that are relevant to your audience
-Follow up with them every few days
WHAT IS SEO
SEO is the process of improving the visibility and ranking of a website in organic search results on search engines.
SEO is a complex and constantly changing field, so it's important to stay up-to-date with the latest developments.
The best way to understand SEO is to look at how it works in practice.
TYPES OF SEO
Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
The two most popular types of SEO are on-page SEO and off-page SEO. On-page SEO is done by optimizing the content and code of the website, while off-page SEO is done by building backlinks to your website.
On-Page SEO: This type of optimization is done by editing your HTML and CSS code, which affects how Google crawls your site, what it indexes, and how it ranks your pages in SERPs. It also includes making sure that you have an XML sitemap that tells Google about all your pages so it can crawl them too.
SEO is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
SEO may involve both "on-page" and "off-page" activities. On-page activities are those that affect the content of the web page itself, such as adding relevant keywords to the content, adding metadata tags to the HTML code, and using appropriate HTML title tags and meta descriptions. Off-page SEO techniques include building backlinks to web pages with high authority, developing quality content that attracts links from other websites, and participating in social media.
The two main aspects of SEO are on-page optimization (such as meta tags) and off-page optimization (such as links).
OFF- PAGE SEO
SEO is a technique that helps you rank higher on search engines.
SEO is a technique that helps you rank higher on search engines. SEO stands for Search Engine Optimization. It is the process of optimizing your site to get higher rankings in SERPs (Search Engine Results Pages).
There are three types of SEO techniques: On-page, Off-page, and Link Building.
On-page SEO techniques are those that affect the content and code of your websites, such as title tags, meta descriptions, headings, and keywords.
Off-page techniques are those which affect the links pointing to your site from other websites, such as link building and social media optimization (SMO).
Link building is one of the most important off-page SEO techniques because it influences how high
Search engine optimization is the process of affecting the visibility of a web page or website in a search engine's unpaid results - often referred to as "natural", "organic", or "earned" results.
On-page SEO is all about making sure that your website has all of the necessary elements in place for search engines to easily find and index it. This includes things like having unique and descriptive title tags, using relevant meta description tags, adding targeted keywords to your content, and optimizing your images with ALT text.-