What is Interlinking in SEO and Why It is Important SEO Practice?

What is Interlinking in SEO and Why It is Important SEO Practice?
8 min read

In your blogging career, you've probably heard the phrase "Interlink will help you rank better" a lot. Thus, we will discuss every aspect of interlinking in this article and how it might help your website or blog rank higher. Interlinking is a core part of the SEO Industry and best practice used by most Digital Marketing company

Let’s First Talk About What is Interlinking and the types of Interlinks

Linking refers to the act of including hyperlinks in your web page or blog post.

Interlinking involves adding links to other relevant articles on your website within your current article, allowing readers to navigate to related content on your site.

If a reader is perusing an article on your website and you refer to or touch upon a topic covered in another article on your blog, it is advisable to provide a link that directs the reader to that related content for a more comprehensive understanding of the topic.

Utilizing interlinking offers a multitude of advantages:

  1. By keeping visitors engaged with additional relevant content, it can increase the average session duration.
  2. It may decrease the bounce rate of your website.
  3. It may improve the ranking of specific keywords.
  4. It can potentially increase the number of page visits per user.
  5. It can aid Google in better understanding the focus of your website and crawl it more effectively.

Benefits of Interlinking

Interlinking by Anchor Text

Anchor text is a critical element in the practice of interlinking, and it plays a significant role in improving search engine rankings. In simple terms, anchor text refers to the text that contains a hyperlink to another webpage within an article.

Interlinking Helps to Decrease Bounce rate

The percentage of visitors to your blog or website that only view one page is known as the bounce rate.

The bounce rate of your blog is a crucial factor that can impact its SEO and ranking. To mitigate this, it is advisable to interlink your blog posts so that visitors continue to read your content and avoid navigating away to other websites. Google tends to reward websites that exhibit low bounce rates, as they are deemed to be of higher quality, relevance, and authority. By reducing your bounce rate, you can boost your blog's average page visits and session duration, which can, in turn, enhance your trust score.

Generates More Page Views

The inclusion of internal links in your blog enables visitors to navigate to other relevant posts once they have finished reading the current one. This practice results in an increase in the number of page views per user, which can improve your blog's Alexa Rank and reduce its bounce rate. As a result, your blog is likely to rank higher in search engine results, and the increased click-through rate (CTR) of advertisements can lead to more relevant clicks on ads displayed on your blog.

Increase Page rank flow

The number of inbound links (backlinks) to your blog is one of the factors that Google considers when determining PageRank. Typically, some blog posts within a blog tend to attract more backlinks and organic traffic than others, which can positively impact the PageRank of your blog.

To channel the PageRank of your "master" blog post to another post, it is advisable to create internal links from older blog posts to the master post. However, it is important to ensure that both posts are related to each other to avoid misleading visitors. By doing so, these links serve as internal links to the older post, and it can potentially receive some of the PageRank Juice or visitors from the master post.

Improve the ranking of Old blog posts

When you have a long-standing blog with a vast number of posts, it is common for older posts to receive less traffic and ranking. However, by utilizing internal linking from newer, higher-traffic posts to older posts, you can potentially redirect traffic and enhance the ranking of the latter. In doing so, you can improve the search engine visibility and ranking of the older posts that would otherwise be overlooked.

User Engagement

Consider a situation where a visitor arrives on your blog and reads one of your posts. After reading the post, they might choose to leave your web page and explore other websites. However, you can encourage them to stay engaged with your blog by using internal links to guide them towards related articles on the same topic. If the user finds your content helpful and informative in solving their problem, they are likely to read more of your blog posts. By doing so, the user becomes more engaged with your blog and may even consider becoming a subscriber.

Always interlink related content. It will help to both you and your readers.

How Google will see your Internal Links?

When interlinking posts on your blog, it is important to keep in mind that the number of links (internal and external) on a single page should not exceed 120 for a normal website. This is because Google only crawls up to 120 links for such websites. However, if you have an authoritative website, you can add up to 250 links per page. It is essential to include links that are relevant and important to your topic, as this helps Google to understand the niche of your website and index it properly.

To ensure that Google gives more priority to the important links, it is advisable to include them at the beginning of your article. This is because Google crawls pages from top to bottom, and the first links on the page are given more priority than those in the middle. For instance, when searching for a blog using a keyword, the home page of your blog will likely be ranked first since it is the first link associated with your blog's root domain.

Guidelines of Interlinking

Best Guideline of Interlinking

Keep it Relevant: Make sure that the internal links you include in your content are relevant to the topic being discussed. This helps to provide a better user experience and helps search engines understand the context of your content.

Use Descriptive Anchor Text: Anchor text is the clickable text that contains the hyperlink. Use descriptive anchor text that accurately describes the content on the linked page. This helps users and search engines understand the content of the linked page.

Don't Overdo It: Avoid using too many internal links in a single piece of content. Too many links can be overwhelming for users and can dilute the importance of each link. A good rule of thumb is to keep the number of internal links to less than 10 per 1000 words.

Prioritize Important Pages: Pages that are more important or relevant to the topic being discussed should be linked more frequently. This helps to pass link equity to important pages and helps to establish their importance to search engines.

Use Different Types of Links: Use a mix of contextual links within the body of the content, as well as navigational links in menus and sidebars. This helps to provide different types of user experiences and helps to distribute link equity throughout your site.

Keep it Natural: Don't force internal links where they don't fit naturally. Internal links should be included in a way that makes sense for users and adds value to the content.

By following these guidelines, you can create a strong internal linking structure that helps users navigate your site and establishes the importance of your content to search engines.


Your queries concerning interlinking and its advantages should be answered in this article, I hope. I'm hoping this would make it easier for search engines to index your blog entries and give them higher rankings. 

In case you have found a mistake in the text, please send a message to the author by selecting the mistake and pressing Ctrl-Enter.
Scarlett Watson 1.4K
I am a professional writer and blogger. I’m researching and writing about innovation, Blockchain, technology, business, and the latest Blockchain marketing tren...

I am a professional writer and blogger. I’m researching and writing about innovation, Health, technology, business, and the latest digital marketing trends. 

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