The shifting of media services from traditional television to online streaming platforms increases the demand for video transcoding and broadcasting services, making VR streaming and 4K video quality services commonplace. Also, with the large variety of innovative playing devices and geographical connectivity, viewers require efficient transcoding platforms for quality broadcasting services.

There are various video streaming services and platforms growing steadily as a robust marketplace for video transcoding and streaming purposes. With the reduction in the minimum age of consuming online video content happening rapidly, the Gen Z generation is purely demanding high-quality video content delivery in the highest possible viewing experience.

The major purposes for video streaming include PC games to idle GPU for large-scale cryptocurrency mining, video transcoding has evolved as a crucial, needed process in the streaming industry. The decentralized network provides resiliency, which reduces the video processing costs for the broadcasters, enabling a completely new set of utilities for video content delivery.

But, the future of video transcoding is completely dependent on how the competitors work on the compression and quality-enhancing algorithms, which will become the game changer. There is no equality between the transcoders in the market, the ingenuity depends upon the ability to give a unique streaming experience.

To understand the future video transcoding requirements, it is crucial to learn about video transcoding, its benefits, and its challenges.

What Is Video Transcoding?

The video transcoding process involves decoding the encoded video file, modifying the video file format, and recompressing it back into a suitable format or codec. The original video file is first encoded into a particular file size and format, and then depending upon the end-user requirements the video is transcoded to different formats.

For example, a surveillance camera records video files in a single format and it doesn’t need transcoding as the viewership is limited. But, live streaming video content delivered online needs to be transcoded into multiple-format streams to deliver the largest possible viewers with different device types and browsers.

What Are The Benefits Of Video Transcoding?

• Seamless User-Generated Content Management

The video transcoding process can manage the UGC with reliability and ease by removing edge cases like different formats, non-standard aspect ratios, and variable color profiles.

• Faster Transcoding

The cloud-based transcoding service reduces the processing and deployment time against the traditional transcoding pipelines by 80%. This benefit helps in reducing video streaming costs and providing a quality streaming experience.

• Reduced Ownership Costs

With the best video transcoding platform like Gumlet, your video CDN costs are reduced with simple per-minute pricing and highly optimized videos. This also helps in reducing the TCO rate by up to 53%.

• Enhanced End-Viewer Experience

The future of video transcoding provides high-quality transcoding processing for serving globally across all platforms and devices.

What Is the Future of Video Transcoding?

It is a clear pathway that the video transcoding need has been increasing, and the disruption which is igniting this demand is yet to be unfolded. The media production houses are looking forward to the future frontiers of interaction and engagement, which is inspired by live-streaming services through various influencers. This has given the way to Virtual Reality (VR) and Augmented Reality (AR) to evolve as new content delivery methods, have started becoming accessible to the public.

And the media landscape and video streaming market are still evolving with this incredible disruption, leading to various video transcoding strategies for better results. The change may appear daunting, but with so many video transcoding services available to consume and transform, it has huge potential. In the end, it may come down to the various video transcoding strategies, and their readiness to coexist with the latest and incredible technologies, making their viewers part of the production itself.

The increasing demand has pushed video streamers to improve their transcoding services and evolve the process into a simpler and faster compression technique.

• Convenience

You don’t want your viewers to be tied to a viewing schedule for their demanded video content. They need a service that provides streaming quality and content adaptability to the moving bus, tunnels, trains, ships, or underwater, the picture needs to adapt and provide convenience to the viewers.

• Demographics

With Gen X, Z, and millennials driving the demand for video streaming services, future transcoding platforms should consider the needs of these generations as a priority.

• Scalability

The video transcoding services provide easy features to pick and choose from various functionalities, and paying only for those selections, seems promising.

• Personalization

The video streamers and broadcasters can personalize the viewing experience based on the powerful data of viewers - likes, dislikes, pain points, etc. Such a service can create a unique and long-lasting experience for the viewers.

But, there still exist different video transcoding problems which hamper the video streaming process.

• Storage problems are usually caused a lot by the cumbersome video transcoding process. It requires a lot of storage capacity and huge internet bandwidth, irritating the viewers in their quality experience mode.
• Also, online traffic is increasing rapidly day by day, pushing the network bandwidth consumption pattern to its limitations.
• This has pushed the increasing need for compressing various video segments.

With such challenges come opportunities to trace the future roadmap of video transcoding services. The amount of high-definition video content is increasingly adding to the need for efficiency improvement. The coexistence of both MPEG-2 and MPEG-4 transcoding services can switch the services for additional bandwidth and efficient transition from one format to another. Such coexistence can be possible through integrated transcoders, which provide low complexity and high-quality video streaming. 

Advanced automation is another important feature for future video transcoding services, where the complete process is simplified, for example, Gimlet transcoding services, which automatically applies the transcoding profiles for every new upload, with a user-friendly option to choose the suitable transcoding parameters - codecs, DRM, resolutions, overlays, all through one single CRM system.

Final Thoughts

Video compression has become a common process within the video streaming industry, with an increasing demand for viewer-friendly video content delivery. The network bandwidth challenges and a wide range of device availability have pushed the need for transcoding the video content before streaming.

The future of video transcoding leads to automation, convenience, speedy processing, customized platform formats, and much more potential opportunities. For solving the challenges, industry experts believe that seamless integration and coexistence with flexibility are essential for meeting strategic video streaming goals.