Which oil company almost picked a word that meant stalled car in Japanese as its new international name?

The oil company that almost picked a word that meant "stalled car" in Japanese as its new international name was Exxon. In 1987, Exxon considered changing its name to "Exxonjapan" in an attempt to appeal to Japanese customers, but the proposed name's pronunciation sounded like "ekkusuonjapan," which means "stalled car" in Japanese. The plan was quickly abandoned.