customer segmentation
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Market segmentation strategies used in the corporate industry
Market segmentation is a crucial concept in the corporate industry. It guides companies in understanding their customers and tailoring their strategies to meet their needs effectively. Companies can develop targeted marketing and product development approaches by dividing the market into segments based on demographics, behaviours, or preferences. H...
Purvi Dalvi · 27 May · 1Why should you segment customers during surveys?
Segmenting customers refers to tagging and grouping customers with shared characteristics, like age, industry, gender, etc. This allows you to easily personalise your marketing strategy, services, and sales efforts to the needs of specific groups, potentially boosting customer loyalty and conversions. Customer segmentation during a survey...
Purvi Dalvi · 08 April · 1