1. The Importance Of Product Display
Suppose you think of a store as a person. Then, the store’s interior decoration, the shelves’ placement, and the display of the goods constitute the appearance of this person.
If customers want to feel comfortable and relaxed after entering the store, the cleanliness and order in the store and the accessibility of goods can play a direct role in this.
2. Key Points Of Container Design And Placement
A. We generally choose to place the cigarette display counter in a prominent position in the store. When the storage area is limited, it is generally chosen to be placed near the cash register. It not only facilitates customers to quickly select the cigarettes they need but also acts as a reminder to consumers who need them.
B When conditions permit, tall display cabinets can be placed. The display cabinet can enhance the sense of depth by attaching a flat mirror and adding a light source. You can even add a beautiful and designed background light box to highlight the high-end and delicate samples.
C. The display of low counters needs to take into account both aesthetics and practicality and highlight practicality. Try not to have blocking parts, and the overall lines are clean and smooth, which is convenient for customers to choose goods.
3. Classification Of Cigarette Counters
A. Professional Tobacco Counter
B. Flat Tobacco Counter
C. Vertical Tobacco Counter
4. Display Form Of Cigarettes
A. Arranged Individually
B. Duplex Arrangement
Arrange cigarettes in multiple rows. This pattern is the most common. It is used in areas with many cigarette categories.
C. Exhibit Arrangement
5. Display Order Of Single Pack Of Cigarette Samples
A. Display According To The Selling Price
Cigarettes are listed in order of retail price. The cabinets of the same price are placed together so customers can choose different brands according to their budgets. Help customers make choices quickly.
B. Display By Manufacturer
Cigarettes of different brands and types are arranged according to the same manufacturer. It is beneficial to increase customers’ understanding of different brands, find more opportunities to communicate directly with customers and increase customer stickiness. It is also convenient to sell new cigarettes and unpopular cigarettes.
C. Centralized Display
Suppose you have a good understanding of the consumption habits of customers around you. In that case, you can focus on the central area of the best-selling cigarettes according to customer needs, thereby attracting more attention.
6. Display Modeling Of Single Pack Of Cigarette Samples
A. Product Font Display
B. In-Line Display
Line up neatly according to the display order of your choice. It is more suitable for shops with small counters. Adhere to the principle of first-in, first out to avoid long-term loss of cigarettes.
C. Display Side By Side
Cigarettes of the same brand and specifications can be used, and three boxes are displayed in groups. Helps demonstrate inventory strength and attract customers. More suitable for sloping counters.
7. Notes On Cigarette Display
A. The display height of cigarette samples is arranged according to the customer’s visual habits. Generally, the height from the waist to the eyes of the conventional height is the best, about 60 cm to 160 cm.
B. The displayed samples should be sufficient. Fill vacancies promptly. It is generally recommended to display more than four varieties in each row at the counter. The shelves display more than eight varieties in each row. Avoid monotony.
C. Do a good job cleaning the counter and replacing the old and discolored samples in time. Create a good buying environment.
D, clearly marked price. The price tag is clear and easy to read. Standardized management can make customers feel your sincerity and generate a sense of trust. It also facilitates the management of store sales.
E. Do not put the cigarettes of the same color with the outer packaging together during the display, which is very unfavorable for customers to quickly purchase. It is also prone to the misunderstanding that the price of adjacent cigarettes is the same.
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