Shopify is a leading eCommerce platform with about 11% of total online stores built on it. The platform is user-friendly and can be used by anyone with little to no technical proficiency to develop and set up online stores. 

However, optimizing it for maximum sales and conversion is of utmost necessity. It will ensure your online store is built to perfection and can be well-utilized by shoppers for purchasing products. 

But oftentimes, users come across critical challenges that need to be addressed immediately for the store’s performance. To overcome such challenges, you might need assistance from a Shopify eCommerce website development Company. 

Here, we have enlisted some common challenges and their solutions to help Shopify businesses. 

Let’s check! 

Common Shopify eCommerce Problems - With Solution 

• Multi-channel integration 

If you want your Shopify store to work seamlessly, you need to take advantage of multi-channel integration. It means you need to integrate your Shopify store with multiple channels such as social media platforms, email, contact number, and geolocation details to find your offline store, and so on. 

You can link each of these channels while setting up your Shopify store. However, all the channels should be in working order so that customers aren’t left unattended. 

• ERP integration 

An ERP or enterprise resource planning software is much helpful when you want to automate your various business processes. Whether it is resource allocation, shipping products, or generating bills and reports, an ERP can help accelerate the processes. 

While ERP is quite advantageous for your Shopify business store, integrating it could be a challenging task for business units. If you aren’t quite familiar with the ins and outs of Shopify custom development, you may end up wasting your time and resource on the integration. 

To overcome the challenges involved in ERP integration, you can use RPA (robotic process automation) tool. It well-integrates your Shopify store with ERP. furthermore, if you face issues with the integration, availing of Shopify web development services can also help. 

Read Also:-  Tips from a Shopify Developer to Build a Blazing-Fast Website

• Sales concerns 

It is the most challenging problem for any Shopify store owner. What if there is an abundance of traffic on your Shopify store but still you aren’t able to convert them? Or, what if you aren’t able to generate enough traffic to your pages? 

You might think you have followed every instruction and set up your store by the book, but the results don’t resonate. It is time to get into the nitty-gritty details and check every aspect of your Shopify store. 

Chances are you might haven’t optimized one or the other part of your online Shopify store. It could be your store’s UI/UX, which is cluttered, the navigation too complex, or simply the product descriptions not appealing enough. 

You need to retrace your steps and see which of the issues are preventing you from generating high revenue. 

• Marketing Management issues 

Running a store is a lot of tasks and it can get overwhelming, especially if you don’t have a team to work with. You have to manage multiple social media handles, set up email marketing campaigns, and handle SEO. 

It is important to handle each of your marketing efforts carefully as you can’t afford to miss out on potential leads. Lucky for you, there are plenty of Shopify apps that can help you set up email marketing campaigns, send push notifications, manage customer reviews, and run promotional campaigns. 

• Not tracking analytics 

Tracking your Shopify store’s performance from the very beginning is essential to its success. You need to see how many visitors you get, for how long they stay, when they abandon a page, user demographics who are more likely to convert, and so on. 

While analytics is much crucial to your store’s success, most store owners don’t know where to begin, or how to track their store’s performance in real-time. 

However, it is easier than you think with the help of Shopify apps such as Google Analytics, StoreView, Analytics Buddy, BeProfit, Reveal, etc. 

These are some of the common problems involved with Shopify store development and ways you can overcome them. Follow these tips to get rid of the common issues and spike up your sales and revenue sufficiently. 

Summary: Running a Shopify store involves many challenges involving sales concerns, marketing issues, and UI/UX mishaps. Here is a list of some of these commonly faced Shopify store problems along with their solutions. 

Author Bio:- Maulik Shah is the CEO of BiztechCS, a development company. He often takes the front seat in the company’s development projects, because he enjoys solving problems through technology. When it comes to writing for any blog, his contribution is priceless. Maulik ensures that his interaction with development is frequent enough, and his industry knowledge ever evolving, that he can share it. Despite his packed days, Maulik’s door is always open and he is generous with sharing this knowledge and experience.