E-A-T and SEO: Ways to Improve Your Site EAT

E-A-T and SEO: Ways to Improve Your Site EAT
6 min read

Whether it is a startup or a well-established business, just thinking about Search Engine Optimization (SEO) is enough to make a business owner go crazy. They are most likely to get lost in the sea of information when they only want a set of precise guidelines that will drive results.

SEO is an essential aspect of modern website design and marketing. People use several techniques to optimize websites for SERPs ranking. However, the most crucial ones are Google’s E-A-T and SEO. There are controversies surrounding Google about its ranking factor on SERP. But don’t worry. We bring you Google E-A-T SEO Checklist. It may help to optimize your website and boost your online traffic.

What Is Google E-A-T in SEO?

In the Digital Marketing and SEO world, Google E-A-T is a short acronym for EXPERTISE-AUTHORITIVENESS-TRUSTWORTHYNESS. It’s a system used by Google Quality Raters to evaluate content. Consecutively, it conceptualizes ranking variables and serves as a standard for determining what information and experiences should be shown in search results. Let’s dig a little deeper into these three attributes:

  • Expertise: Producing information from a lot of research, reputable academic resources, and reliable experts gives the readers peace of mind.

  • Authoritativeness: Google decides authoritativeness as per the content creator or publisher’s reputation in front of other industry professionals. Creating high-quality backlinks is one of the best ways to increase authoritativeness.

  • Trustworthiness: Demonstrates to users the security, credibility, and dependability of the website they view, mainly through badges, certificates, and SSL verification.

EAT is essential in various ways, including showing quality and influencing rankings. You must boost your EAT score to yield maximum results for your business website.

Why Do E-A-T and SEO Matter So Much to Google?

The answer to this question is quite simple— Google wants to ensure all its users can trust the information they receive that Google ranks on its SERPs. Whether people are looking for healthcare tips, wedding themes, or technological facts, Google is aware that users are always looking for sources backed by credible sources and experts.

Over the last few years, Google has rolled out several algorithm updates that point in a direction where they favor organic search and websites with high-quality content that they believe to be an ideal place for users. Sites working towards optimizing their websites with updated SEO tactics may have long-term success.

So, here are a few benefits of EAT and SEO:

  • Impact Ranking

EAT does not directly impact your website’s rating. Google calculates EAT using its algorithm. However, it is intended to display the EAT signal in various places before assigning a higher EAT score to the content.

  • Specify Quality

Google gives more attention to quality-based content. Its primary goal is to provide people with high-quality information. To ensure that your chances of ranking higher on search engine result pages are high, your content must be of high-quality and relevant to your target audience.

  • Users Acknowledge EAT

Your website’s increased EAT indicates that you provide a better user experience for your visitors. Google becomes more confident in your website and content due to growing user trust in your website.

Top 5 Ways to Improve Your Site E-A-T

Regarding SEO success, Google’s EAT SEO Checklist is becoming increasingly crucial. Once you understand the importance of EAT, you need to know how to improve your site EAT and boost your score. The EAT score boosts the performance of the Google’s ranking algorithm, and the ranking will likely increase when the score is improved.

You may use many methods to raise your total EAT score to help your SEO efforts. Some ways to improve your site EAT are:

  • Update Content

Remove old content and add new content. Updating old content is as crucial as publishing new content. This raises EAT ratings and gives the content a unique appeal. Updates maintain the accuracy of the information, so Google will continue to recommend them in search results. It’s also critical to fix broken links and update content on the site.

  • Build High-Quality Links

Marketing experts and web admins discovered that Google rewards you for building backlinks from relevant and niche websites. Thus, it would be preferable to concentrate more on developing high-quality linkages rather than low-quality ones. This would assist in obtaining a decent rating as per Google’s standards. It also improves site visibility on Google.

  • Publish User-Generated Content

Positive reviews, testimonials and comments from customers can help build a website’s credibility. It shows Google and users that a business is credible and trustable and significantly increases EAT scores.

  • Add Author Bio

It is required by Google guidelines to include the bio of the person who is in charge of your website content. Content written by a reputable industry expert will be more trustable and reliable than content having no mention of the author. So, to gain the trust of Google as well as your website users, you can add an author for all your posts and even create a Meet the team page.

  • Be Active on Social Media

Social media is another means of validation that you hold authority over your niche, so even while it may not be a particularly effective technique to increase traffic to your site, it does help you establish your E-E-A-T. Thus, in order to stay active, make sure that your bios are all up-to-date and regularly post on all your social media channels and establish your EAT.


Google focuses to show only the best content to its users. So, it only ranks the most valuable and authoritative content. Your website ranking will improve once you understand the importance of EAT in SEO. We hope this blog helped you to understand ways to improve your site EAT. You can contact our SEO consultants to know more.

Original Source: https://myseoconsultants.uk/e-a-t-and-seo-ways-to-improve-your-site-eat/

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