"Oh, the Places You'll Go" is the title of a legendary children's book and is a fair comment on the possibilities of effective book marketing campaigns. Book PR programs bring significant opportunities for authors when well planned and executed. The best-known and most obvious ones are with media coverage and the wide-ranging possibilities for online exposure. If you're a business professional who has written a book, you'll be impressed by the PR opportunities now coming your way. Had you tried the same things without your book, you'd have received a fraction of the response.
Planning is crucial to maximizing opportunities, and the first step is setting your goals and budget. Being clear about what you hope to accomplish is vital, as is knowing how much you can afford to spend. Today, there's a trend for people to write books to promote themselves and their businesses. PR is the desired outcome for them, and they are less concerned with selling books. Setting goals will help you and your publicist plan a highly effective program if you have one. Competition today is unprecedented, and maximizing opportunities is vital; some may not give you second chances.
Understanding your target readers also matters and is the foundation of your messaging. It is vital to ensure you're communicating things that will catch their attention and spark interest. Successful books today often have multiple audience targets, and you need to reach each one with the correct messaging. As you're considering what media to go after, be willing to start small with local outlets and trade press. They are often places where regional and national media look for story ideas, and you'll find one thing can lead to another. Media campaigns are incremental, and you need to get your off the ground.
Launch timing isn't precise for some books but vital for others. Many topics are considered seasonal; if yours is, you must time your launch. Gardening books aren't featured during the fall any more than winter stores appealing in April and May. Be realistic about your book's topic (or story) and launch accordingly. There was conventional wisdom to avoid late summer and the holiday period for book launches and media campaigns, but some publicists have challenged it. Launching when others aren't can give you an advantage – less competition for media coverage if you're in a hyper-competitive genre.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654
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