bookmarketing (7)

Video is Your Book Promotion Secret Weapon

You'd have to live under a rock not to have heard about the incredible success some people find through online video. Therefore, it's a consideration for self-published authors who are looking for book marketing opportunities. Depending on your perso...

Smith Publicity · 27 November 2023 · 5

Promoting Books to the Media

Traditional media coverage is one of the most essential parts of any successful book publicity campaign. People read and watch media they enjoy, and when you and your book are covered, it makes an impression. As we know from classic marketing theory,...

Smith Publicity · 10 November 2023 · 7

Social Media Optimization for Authors

Yes, you can sell books with social media posts. But it's not guaranteed. As book marketing experts have learned, the Internet is an excellent promotional tool. Still, there is much competition; only those who do things well (or are incredibly lucky on a fluke) find impressive success. Authenticity and strong relationships work in any marketing e...

Smith Publicity · 28 October 2023 · 4

Getting Ready to Promote Your Book

"Oh, the Places You'll Go" is the title of a legendary children's book and is a fair comment on the possibilities of effective book marketing campaigns. Book PR programs bring significant opportunities for authors when well planned and executed. The...

Smith Publicity · 18 October 2023 · 3

All the Reasons Book Marketing Matters

Successful authors and publishers today know the value of book marketing. If you self-publish your work and hope to sell books and gain exposure, be sure to take publicity and marketing seriously. It begins with a well-thought-out plan that is a mix of tactics that work together to reach target readers. Part of the need arises from the competitiv...

Smith Publicity · 10 October 2023 · 12

What Works Best in Your Author's Bio

Author's biographies in short and long-form figure into book marketing campaigns in many ways. As interesting as your book is, people often want to know more about you before deciding to read your work. Knowing what to include in your bio can give you a leg up in your PR efforts. Seasoned publicists have advice about what works best in a biograph...

Smith Publicity · 04 October 2023 · 16

Marketing Your Book: Tips for Building an Author Platform and Promoting Your Work

Book authors need to build a marketing campaign that would fall under the duties of a publishing house. To market themselves writers must generate an author platform.  In this article get to know the marketing tips for books and the importance...

Jacob aDAM · 1 year ago · 10