Yes, you can sell books with social media posts. But it's not guaranteed. As book marketing experts have learned, the Internet is an excellent promotional tool. Still, there is much competition; only those who do things well (or are incredibly lucky on a fluke) find impressive success. Authenticity and strong relationships work in any marketing endeavor, and social media is no different. If you've built your following over time and people look forward to your posts, you'll likely spark sales when you gently mention your book – or mention it with genuine excitement. Fans will be interested in your work.
When you launch your social media accounts and build a following long before you publish a book, you'll learn what works and what doesn't. It's rarely the same for two authors, and finding your unique fan-friendly posts will give you a leg up. You may also post comments, factual information, or other brief bits during your writing process. People respond well to real-life anecdotes, and as long as you aren't giving away crucial details about your book, they may make excellent posts. Following other authors and seeing what works well for them may inspire you with ideas. Over time, you'll learn what works best.
If you're a novelist, what to post may be less clear-cut than it is for nonfiction writers who can comment on current topics related to their books. But there are proven techniques that will work—for example, talking about the period of your story, its setting, or the characters. Any of those will build fans' interest in your upcoming book. In some cases, using good judgment, you can even talk about specific details you may be weighing for your story. The best ones build interest and make people want to learn more. Getting people talking about your next book before it is published always helps.
Many successful writers also follow other writers' social media and talk about books they like. It can build goodwill, and some may follow you in return. People who buy your book will read others; engaging them with your thoughts about what to read will be interesting. Developing a calendar for your social media posts may also be an excellent idea. You can still add things spontaneously, but keeping yourself on track with routine and timely posts helps – it's easy to become consumed with other things and forget to post. When you use social media wisely and strategically, it helps your book promotion.
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