With mobile platforms accounting for about 80% of all search queries, Google has been introducing innovative methods to make the mobile search experience more efficient and simple for its customers. The introduction of Accelerated Mobile Pages was one of the most significant steps to support this (AMP).
Sites load slower on mobile than they do on desktop. This is especially important in the Indian context since Indians consume the most data in the world and access the internet mostly through their phones. If companies want to engage India's next billion internet users, AMP deployment will be a critical distinction.
Accelerated Mobile Pages: How Do They Operate?
AMP is an open-source platform that is fairly simple to access, unlike its immediate rival, Facebook Instant Articles. By adding specific elements to the website's HTML code or by utilizing a specialised JavaScript framework, a page may be made AMP-enabled. But, if you utilize a CMS platform like WordPress, you can still integrate AMP even if you have no prior coding skills. You may make your page AMP-optimized and help it load quicker by simply downloading a Google AMP WordPress plugin, which is readily accessible.
Better blog UX using AMP
Google first introduced AMP for blogs and other static content-heavy websites. An AMP page is easier for users to read since it is a compressed version of the original page. For both readers and site owners, implementing AMP on blog pages may provide a number of advantages.
Why should businesses utilize AMP for a website with plenty of content?
Better time on site and a lower bounce rate
Loading time is one of the main causes of bounce rate, according to a Kissmetrics research titled How Loading Time Affects Your Bottom Line. A page would be abandoned if it took more than three seconds to load, according to more than 40% of those polled. Tractus conducted research to examine the implications a 1-second delay in page load time can have on a number of important metrics. They discovered that page visits fell by 9.4% and bounce rates rose by 8.3%. This demonstrates unequivocally that having excellent content is not enough to make a blog successful. You need a page that is optimized to enhance the reader's overall experience.
One of the most crucial things you can do to improve the performance of your website is to implement AMP on blog pages. Users are less likely to leave a website if it loads practically instantly. Also, they are more inclined to browse your website more thoroughly and click on other links. Here is a brief look at one of our blogs where you can see a noticeable increase in time spent on the site only as a result of the AMP blog page.
A better mobile SEO ranking
The likelihood of an increase in page speed, page views, dwell time, and a decrease in overall bounce rates is quite high when AMP is implemented on a website. By coincidence, these are some of the key elements Google takes into account when ranking a page. Also, since Google's algorithm began giving mobile-friendly sites priority, using AMP might further assist in enhancing the SEO of your website.
Putting AMP into practice along with competent Digital marketing agency will also increase the exposure of your website. The lightning indicator that appears next to AMP-enabled pages makes them stand out from the other results shown. People will probably go for pages with this icon since they know that they will load more quickly. A website that considers all of these elements may score highly in search results.
Making tracking simpler
One of the finest tools for content marketers to analyze user behavior, what kind of material are successful, and where traffic is coming from is analytics. Tracking AMP pages is very easy as there are analytical tools available to help you track page visits, link clicks, conversions and more on AMP versions of your pages.
AMP can improve conversion rates for landing pages.
While attempting to increase conversions, page load speed is very important for enhancing user experience. Google introduced AMP for landing pages since they saw how important this was. By utilizing AMP, brands may drastically increase the performance of their landing pages.
Benefits of AMP-enabled landing pages for businesses
Greater conversion rate
Lead generation or sales generation is probably your top goal whether you own an e-commerce site or any other type of online business. But, if your website takes too long to load, you can be losing out on important visitors. According to the same Tractus survey, 30% of customers who have a negative online purchasing experience claim they won't return to the site and won't wait more than two seconds for a page to load. So, optimizing your page performance is essential if you want to increase the quality of leads generated through digital channels.
One of the finest strategies for developing a landing page that converts can be to implement AMP. The amount of conversions and page load speed have been demonstrated to be directly correlated. Customers are considerably more likely to buy a product or respond to any other call to action if a website loads quickly and they have a positive experience there.
Increased revenue from advertising
Using AMP might aid you in achieving one of your website's primary objectives, which is to monetize through advertising. This is partly because of how advertisements are shown differently on AMP-enabled pages compared to standard pages. Ads are shown more prominently and with fewer interruptions when AMP is used since it simplifies your website and eliminates all the extraneous pieces. This may result in more people clicking on presented ads.
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