How can you use article marketing to increase SEO and generate more traffic?

To improve the number of users who visit your site and increase traffic to your site, it is best to write, publish, and share SEO-friendly content. An outstanding piece has the potential to be a wellspring of life, spreading across several platforms and generating traffic for months or years to come. 

Writing and publishing articles for various media outlets is part of the process of article marketing, a sort of content marketing. These articles promote the author's name or website through backlinks, established authority, and more exposure.

But how can you write an article that attracts organic traffic and broadens its audience over several platforms? In this article, we will answer it briefly. Basically, SEO is the practice of getting traffic to your website for free, natural, or editorial search results in search engines. for example, Amazon SEO is the practice of optimizing product listings to help them rank higher in Amazon product searches.

How Article Marketing can be more beneficial for SEO?

Internet visitors read well-written, educational content that is produced for article marketing. Let's say visitors search for specific startup business ideas for couples, and are then taken to the best blogs and web pages about such topics. The website owners may create their articles, optimize them for search engines, and rank for various themes on Google Search. Your posts can potentially drive hundreds or even thousands of visitors to your website if you play the optimization game well.

SEO Benefits of Article Marketing

The ability to rank for a broader range of terms is only one of the many benefits article marketing provides over SEO.

• Boost your site's credibility and authority.
• Increasing search engine organic traffic.
• Converting subscribers to paying consumers.
• Presenting chances to rank in image or video searches.
• Giving internal links to other pages on your website authority.
• Establishing significant links from blogs and other websites to your website.

These SEO statistics are essential to pay attention to:

• 68 percent of internet interactions start with a search engine.
• 63% of purchases start online, including those made in physical stores.
• 70% of online marketers claim that SEO outperforms PPC in terms of sales.
• Before making a purchase, 66% of shoppers do research online.
• 76% of clients who search for nearby businesses go to a related business within a day.

Consumers frequently turn to search engines to find products or services or to identify businesses that fit their needs. A Google page containing a listing for your business is a requirement (or, more importantly, placed among the top three organic results).

Write according to your Audience 

• You must initially recognize and understand your target audience. It is crucial to comprehend what follows:
• What piques their attention the most?
• What information do they require?
• What are the primary problems there?
• What websites do they visit to spend time online?

Keep these in the back of your mind as you consider and develop your material.

Create authentic content:

Who your audience is, in essence, is what makes great content. However, there are a few general rules that are relevant to the majority of blogs.

• Write while you speak.
• Don't try to impress people with big words or terms.
• Grasp readers' attention with a catchy opening sentence
• Ensure to include the most crucial material first, especially if your blog is extensive.
• Use brief paragraphs, subheadings, or bullets to make the text easier to scan. 
• Users who read blogs report doing so in 43 percent of cases.
• Include a compelling call to action (CTA) to persuade readers to take the next step (i.e. subscribe, contact you or make an order, etc.)
• Be mindful of your grammar to make it easier for readers and listeners to comprehend you. Grammarly is a top-notch program.
• Make sure you are sure to be informed by doing your research.

Make Catchy Titles

Many professionals concur that your title selection will have a more significant impact than your content. Because titles can influence whether someone would read your website or not, you should aim to persuade or persuade them to click with enticing solutions or promises. You can experiment with different titles on the blog to see which ones get the most views. Hubspot offers guidelines for crafting catchy headlines.

Embrace pictures

A picture is worth more than a thousand words, they say. Humans are visual beings, and most of us learn best through optical means. You may take advantage of this knowledge by incorporating images (photos or infographics) on your blog. 

• Additionally, according to Optinmonster, publications with images get 94% more views than posts without images.
• Instead of using stock images, real-person photography can raise conversion rates by 35%.

Insert video

You should read the State of Video Marketing report from HubSpot. 

• "More people than ever before watch videos online. In fact, since the year 2018, the number of internet videos kids watch has almost tripled."
• "Marketers are more excited than ever about the return on investment that video can offer, and it still has a significant impact on leads, traffic, sales, and general comprehension."
• "Video remains a crucial component of how customers interact with brands. We can't wait to see more video content throughout the upcoming months and year."

Wrapping up!

To enhance visitors, you should frequently use Google Analytics, a useful tool. Use (free) Google Analytics to keep track of website linkages, marketing campaigns, user demographics, popular pages, and much more. This will give you a precise idea of which tactics and contents are working and which may need adjustments. To understand your traffic source and where it originates, pay special attention to the information visitors provide.