Small and medium-sized businesses always ignore TV commercials in favor of radio, print, and the internet. They view television as costly and might believe that only giant companies can use it. That might have been true a few years ago. However, the advent of cable TV and the increased number of broadcasting houses and programs have changed the game. This has made television an advertising platform that is effective for all businesses.
But how can you buy TV advertising on a budget for your business?
Pay upfront
TV sales agents love when you pay upfront since they know cash is there and they have their commissions intact. So, they’ll work diligently for you and maintain a schedule with limited anticipations.
Commit to several-week schedules
The most affordable TV ad packages are available on a 10-13 week basis. Most stations will appreciate having spots paid for ahead of time. This assists them in managing their inventory. For instance, if you work through a cable firm with several stations, you may get a chance to strike up several-week deals on different programs. If you want to have your TV aired on the weekend, you can strike up a 13-week weekend schedule where the ads will run in live news and sports programming, together with old movies and syndicated TV programs.
Leverage the advantages of current market conditions
When the local economy isn’t doing well, changes are the available airtime on local TV stations are a lot, and you can bargain some good traffic deals. This can happen during an economic downtown when television and cable forms are looking to fill up their advertising slots and are ready to bargain.
Search for fire sales
Fire sales don’t happen often, but they offer you a chance to buy advertising packages in advance. They include the programming you could not afford in normal circumstances.
Auctions
When you buy TV ads via auction, you’ll need to pay in advance and might not have a clear knowledge of the kind of time slots you’ll be getting. Instead of basing your entire TV schedule on auctions, you might need to use the auctions to supplement your initial schedule.
Purchase remnant ads
You can buy cheap remnant packages with some flexibility. Being more flexible allows you to get more savings. For instance, you can buy an auto-fill schedule of 100 spots every week to broadcast 6-12 am, Monday-Friday.
Bargain for a media mix
Find out if the TV station has a site and check if there are any promotional activities on that site if you decide to purchase TV ads. Negotiate to have your video ad stream on the website.
While fine-tuning your TV ad schedules, you’ll begin to realize some stations offer the most value. If it’s completely palpable, consider dropping the stations over less value. Create a relationship with the best-performing stations and invest heavily in them. The outcome will be worth your effort and money.
No comments yet