How to Increase Your LinkedIn Followers in 2023

LinkedIn is the world's largest professional network, with over 800 million members and counting. It's a great platform to showcase your skills, connect with potential employers and clients, and grow your personal brand. But how do you get more people to follow you and engage with your content?

Before we start talking about tips to help you increase followers on LinkedIn, you may need to know how to unblock someone on LinkedIn.

1. Go to your Settings & Privacy by clicking the Me icon at the top of your LinkedIn homepage.
2. •  In the Visibility section, select Visibility of your LinkedIn activity.
3. •  Click Blocking and select Change.
4. •  From your blocked list, find the person's name and click Unblock.
5. •  You may need to enter your LinkedIn password to confirm the action

Here are some tips to help you increase your LinkedIn followers in 2023:

• Optimize your profile.

 Make sure your profile is complete, accurate, and up-to-date. Use a professional photo, write a catchy headline, and highlight your achievements and expertise. Include relevant keywords that describe your industry, skills, and interests. This will help you rank higher in LinkedIn search results and attract more visitors to your profile.

• Create and share valuable content.

 Content is king on LinkedIn. The more you post and share useful and relevant content, the more you will establish yourself as an authority and a thought leader in your field. You can create original articles, videos, podcasts, infographics, or slideshows on LinkedIn, or share external links to other sources. Aim to post at least once a week, and vary the format and topic of your content. Use hashtags, tags, and keywords to increase your visibility and reach.

• Engage with your network and beyond.

 Don't just post and ghost. Interact with your existing connections and followers by liking, commenting, and sharing their posts. This will help you build rapport and trust with them, and also expose you to their networks. You can also join relevant groups, follow influencers and hashtags, and participate in discussions and events related to your industry or interests. Be genuine, helpful, and respectful in your interactions, and avoid spamming or self-promoting.

• Invite people to follow you.

 Sometimes, the simplest way to get more followers is to ask for them. You can invite people to follow you by adding a call-to-action to your posts, such as "If you enjoyed this article, please follow me for more insights" or "If you want to learn more about this topic, follow me on LinkedIn". You can also add a link to your LinkedIn profile on your email signature, website, blog, social media accounts, business cards, or other platforms where you have an online presence.

• Be consistent and patient.

 Growing your LinkedIn followers is not a one-time thing. It requires consistent effort and patience over time. Don't expect to see results overnight or get discouraged by slow progress. Keep creating and sharing valuable content, engaging with your network and beyond, inviting people to follow you, and optimizing your profile. Eventually, you will see your follower count increase and enjoy the benefits of having a larger and more engaged audience on LinkedIn.

• Follow the best practices:

Here are some additional tips or best practices that can help you boost your LinkedIn followers in 2023:

• Use multimedia content: A According to LinkedIn data, posts with images get 2x more comments than those without images; posts with videos get 5x more comments than those without videos; posts with documents get 9x more comments than those without documents; posts with live videos get 24x more comments than those without live videos. Therefore, try to use different types of multimedia content to make your posts more engaging and appealing.

• Tag relevant people or pages: A When you create or share content on LinkedIn, you can tag relevant people or pages that are related to your topic or industry. This can help you increase your exposure and reach new audiences who might be interested in following you. However, don't overdo it or tag people who are not relevant or who might not appreciate being tagged.

• Use analytics: A LinkedIn provides analytics for both personal profiles and company pages that can help you measure the performance of your posts and understand your audience better. You can see metrics such as impressions, views, clicks, likes, comments, shares, followers gained or lost. You can use this data to optimize your content strategy and improve your results.

• Experiment with different formats: A LinkedIn offers various formats for creating and sharing content on its platform, such as stories, newsletters, polls, events, live videos, etc. You can experiment with different formats to see what works best for you and your audience. You can also use different formats for different purposes or goals.

• Be authentic: One of the most important factors that can influence people's decision to follow you on LinkedIn is your authenticity. People want to follow someone who is genuine, honest, and trustworthy. They want to see your personality, your values, and your passion. Don't be afraid to show your human side, share your opinions, and express your emotions. Be yourself and let your voice shine through your content.