"Shopee" is a leading online shopping platform in Southeast Asia and Taiwan. Since its establishment in Singapore in 2015, Shopee has expanded its business to over 10 markets, including Singapore, Malaysia, the Philippines, Thailand, Vietnam, Brazil, and more. Shopee is the fastest-growing e-commerce platform in Southeast Asia and the preferred platform for Chinese products to enter Southeast Asia. As a global e-commerce platform, Shopee holds a significant position in the cross-border e-commerce market. In recent years, Shopee has experienced rapid growth in user numbers and sales, presenting vast opportunities for businesses. With this development, Shopee recognizes the importance of building brand awareness, precisely targeting audiences, and efficiently reaching high-quality users. Therefore, utilizing effective marketing promotions to bring more benefits has become a crucial topic for Shopee's marketing growth.
Advertising is a crucial component of e-commerce marketing strategy as it is one of the best ways to build brand awareness, target customers, and drive sales. In this article, we will delve into NetMarvel's effective e-commerce advertising strategy, exploring how it collaborates with e-commerce nodes to assist Shopee in precise targeting and rapid volume growth.
01 Laying out Quality Media, Precisely Targeting Audiences
NetMarvel, based on the main demands of e-commerce advertisers, lays out quality media and uses platform advertising algorithms to precisely target audiences, control the cost of acquiring new buyers, and help clients achieve their advertising goals. Specific advantages include:
Quantifiability: Tracking Customer Acquisition Cost (CAC) and Return on Advertising Spend (ROAS) are two important metrics. Paid advertising is advantageous because it is quantifiable. Shopee can start with a modest budget, experiment to find the most effective ads and channels, and then consider increasing the budget.
Audience Precision: NetMarvel's effective advertising allows targeting specific types of customers based on demographics such as age, gender, or location. It can also customize ads based on psychographic information like interests, beliefs, and activities. Behavioral segmentation and targeting are also possible, such as targeting customers who have visited specific websites, viewed certain products, or added items to their shopping carts.
Data Monitoring and Analysis: Analyzing advertising data helps Shopee understand which images have higher clicks, which ones generate the highest conversion rates, etc. This information about the target audience can be applied to further optimize marketing campaigns and advertising efforts.
Cost Control: During the advertising testing phase, Shopee can monitor ad performance and decide whether to continue running different ads. For well-performing ads, increasing the ad budget can sustainably generate revenue.
02 Reaching High-Quality Users Based on Advertising Algorithms, Enhancing ROI
Whether it's Taobao's "OCPC Intelligent Pricing Algorithm" in China or Google and Amazon's "A9/A10 algorithms" abroad, fundamentally, they are based on CPC ad bidding and quality score for search bidding rankings. By selecting keywords, setting bids, and other methods, e-commerce platforms can place ads in search engines, attract user clicks, and convert them into potential customers. Search engine ads have advantages such as precise targeting and controllable effectiveness, making them one of the important ways for e-commerce platforms to promote. When assisting Shopee in advertising, NetMarvel performs numerous optimization operations with the sole aim of maximizing ROI.
03 Clever Marketing at Promotion Nodes, Visible Growth Effects
At multiple promotion nodes, NetMarvel collaborates with Shopee advertisers to quickly generate volume and capture high-quality users. After a period of cooperation, NetMarvel successfully helped Shopee achieve a cost of advertising lower than the market by 5%-8%, a secondary retention rate exceeding 40%, and a registration rate exceeding 55%. To this day, both parties maintain a long-term and stable partnership.
NetMarvel has been deeply involved in global marketing and promotion services, utilizing its exclusive traffic matrix and rich mobile traffic resources to help advertisers in gaming, e-commerce, social media, and more easily reach high-quality global users, enhance ROI, and achieve significant growth. In addition, NetMarvel hopes that by sharing practical cases and summarizing successful methods, it can contribute to mutual benefits and create a better future for everyone in marketing growth.
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