March Global Mobile Game Download Rankings: Casual and Light Games Dominate!
In recent years, with the collective rise of casual mobile games like "MONOPOLY GO!", "Egg Party", and "Royal Match", the casual gaming sector has become increasingly popular. Moreover, players' spend...
3 days ago
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Customer acquisition cost reduced by 15%, uncovering the second growth curve of Dotouch Technology
Historical cultivation games are a relatively niche genre, and due to differences in cultural backgrounds, there are significant differences in the gameplay logic of SLG games, making the promotion of...
2 weeks ago
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SLG sees a revenue dark horse emerge, with Last War surpassing two products from miHoYo, making a strong statement!
SLG sees a revenue dark horse emerge, with Last War surpassing two products from miHoYo, making a strong statement!
It is said that fashion is a circle, where clothes that were considered outdated in the 90s can now become highly sought after. This notion applies to the gaming industry as well. A n...
3 weeks ago
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Netmarvel
How to avoid being fleeting when there are more tracks of the same type.
The Chinese mobile games that have already flooded the domestic market are now moving towards the international market. However, they have encountered bottlenecks in the mid-to-high-end game sector. Factors such as high development difficulty, high promotion costs, and difficulty in capturing locali...
29 March
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Netmarvel
The skyrocketing income of short dramas, is there any truth behind the glory?
According to Sensor Tower data, the short drama app "ReelShort" is leading the race in the field of short dramas with a first-mover advantage. As of February 2024, the global in-app purchase revenue of "ReelShort" is close to 80 million US dollars.
In addition, DotC Technology's "DramaBox" is follo...
21 March
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Netmarvel
How to achieve success in the growth of mobile games? Explore NetMarvel's innovative marketing strategies!
Data.ai's data shows that in 2023, the global SLG mobile game downloads increased by 23.5% compared to the previous year. SLG mobile games accounted for over 52.1% of the download share in the strategy game genre, indicating continued player preference. During the same period, light RPGs also gained...
29 February
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NetMarvel breaks down the growth and monetization strategies for IAA Market
Currently, these are the types of Monetization in apps which have achieved higher rates:
Battle Passes (e.g., Fortnite, Genshin Impact, PUBG Mobile);
Booster subscriptions (e.g., Boom Beach);
VIP access (e.g., Wheel of Fortune);
Remove Ads subscriptions (e.g., Sand Balls).
Downloaded from smart...
20 February
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Successful Case | Take a Look! How Chessboard Social Games Efficiently Achieve Marketing Growth
In today's rapidly developing era, social networks and the gaming industry are quietly merging, and the success of Piggy Go is the best evidence. By incorporating powerful social elements into traditional gameplay, Piggy Go has become a "dark horse" in the already solidified global premium casual g...
07 February
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Netmarvel
"Customer Acquisition" Fast Lane: Powerful Machine Learning Boosts Ad Revenue Maximization
The global competition in the mobile gaming industry is intensifying, and it's not without reason.
Looking back at 2023, the average Cost Per Install (CPI) worldwide reached $2.24, with iOS platform apps at $0.86 and Android at $0.44. It's evident that the advertising monetization track is gaining...
06 February
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Netmarvel
2023 is done! Quickly check NetMarvel's year-end summary and get ready to embark on the journey of mobile app gold mining in 2024!
Currently, application demands are no longer limited to mobile games. Non-game mobile applications in entertainment, social, tools, short films, and more are gradually taking root and sprouting overseas. This is just one aspect.
How to accurately benchmark the application market and achieve rapid...
05 February
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Netmarvel
【Successful Case】Shortened ROI cycle by 10%! Daily installations surged to over 5000! Witness how NetMarvel empowered Ball Sort to achieve multiple goals.
（cropped from similarweb, ranking of casual games）
According to Mordor Intelligence, the Online Casual Games Market size is estimated at USD 20.48 billion in 2024, and is expected to reach USD...
02 February
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Netmarvel
In the Era of Inventory, NetMarvel Programmatic Ads Help APP Reduce Costs and Increase Efficiency!
Mobile devices are gaining momentum and consumers are relying on them more than ever before, inadvertently driving mobile programmatic to become a more efficient way to advertise.
According to data.ai, 2023 stats, global advertising and marketing amounted to $362 billion, and consumers are spendin...
25 January
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Netmarvel
"Customer Acquisition" Fast Lane: Powerful Machine Learning Boosts Ad Revenue Maximization
The global competition in the mobile gaming industry is intensifying, and it's not without reason.
Looking back at 2023, the average Cost Per Install (CPI) worldwide reached $2.24, with iOS platform apps at $0.86 and Android at $0.44. It's evident that the advertising monetization track is gaining...
23 January
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Netmarvel
NetMarvel's Effective E-commerce Advertising Strategy for Shopee Marketing Growth
"Shopee" is a leading online shopping platform in Southeast Asia and Taiwan. Since its establishment in Singapore in 2015, Shopee has expanded its business to over 10 markets, including Singapore, Malaysia, the Philippines, Thailand, Vietnam, Brazil, and more. Shopee is the fastest-growing e-commerc...
22 January
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Netmarvel
Successful Case | Take a Look! How Chessboard Social Games Efficiently Achieve Marketing Growth
Successful Case | Take a Look! How Chessboard Social Games Efficiently Achieve Marketing Growth
In today's rapidly developing era, social networks and the gaming industry are quietly merging, and the success of Piggy Go is the best evidence. By incorporating powerful social elements into tradition...
19 January
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Netmarvel
Optimal Monetization | NetMarvel Programmatic Advertising Maximizes Your Revenue
Mobile app marketing is facing the dual challenges of rising costs and intense competition. Large-scale, rough deployment actions are no longer viable for positive returns because the costs are too high!
Different countries and regions require targeted strategies. For example, in the North America...
18 January
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Netmarvel