AI and Mobile Gaming Trends: What’s Hot in this month.
1.HIX AI's traffic surges by 35.66%, securing the 8th place on the AI Product Outbound Ranking.
The AI Product Ranking for May 2024 shows that HIX AI had 7.81 million visits in May, a 35.66% increase from April. It has made its debut in the top 100 AI application rankings, proudly entering the...
04 July
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Understanding NetMarvel's Approach to Boosting In App Advertising Mobile Game Growth and Efficiency
In the realm of IAA (In-App Advertising) mobile games, every user click and interaction serves as a bridge connecting developers and advertisers.
For most mobile game developers, a focus on capturing...
17 May
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SLG sees a revenue dark horse emerge, with Last War surpassing two products from miHoYo, making a strong statement!
SLG sees a revenue dark horse emerge, with Last War surpassing two products from miHoYo, making a strong statement!
It is said that fashion is a circle, where clothes that were considered outdated in the 90s can now become highly sought after. This notion applies to the gaming industry as well. A n...
03 April
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How to avoid being fleeting when there are more tracks of the same type.
The Chinese mobile games that have already flooded the domestic market are now moving towards the international market. However, they have encountered bottlenecks in the mid-to-high-end game sector. Factors such as high development difficulty, high promotion costs, and difficulty in capturing locali...
29 March
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How to achieve success in the growth of mobile games? Explore NetMarvel's innovative marketing strategies!
Data.ai's data shows that in 2023, the global SLG mobile game downloads increased by 23.5% compared to the previous year. SLG mobile games accounted for over 52.1% of the download share in the strategy game genre, indicating continued player preference. During the same period, light RPGs also gained...
29 February 2024
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Successful Case | Take a Look! How Chessboard Social Games Efficiently Achieve Marketing Growth
In today's rapidly developing era, social networks and the gaming industry are quietly merging, and the success of Piggy Go is the best evidence. By incorporating powerful social elements into traditional gameplay, Piggy Go has become a "dark horse" in the already solidified global premium casual g...
07 February 2024
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"Customer Acquisition" Fast Lane: Powerful Machine Learning Boosts Ad Revenue Maximization
The global competition in the mobile gaming industry is intensifying, and it's not without reason.
Looking back at 2023, the average Cost Per Install (CPI) worldwide reached $2.24, with iOS platform apps at $0.86 and Android at $0.44. It's evident that the advertising monetization track is gaining...
06 February 2024
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In the Era of Inventory, NetMarvel Programmatic Ads Help APP Reduce Costs and Increase Efficiency!
Mobile devices are gaining momentum and consumers are relying on them more than ever before, inadvertently driving mobile programmatic to become a more efficient way to advertise.
According to data.ai, 2023 stats, global advertising and marketing amounted to $362 billion, and consumers are spendin...
25 January 2024
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Netmarvel
"Customer Acquisition" Fast Lane: Powerful Machine Learning Boosts Ad Revenue Maximization
The global competition in the mobile gaming industry is intensifying, and it's not without reason.
Looking back at 2023, the average Cost Per Install (CPI) worldwide reached $2.24, with iOS platform apps at $0.86 and Android at $0.44. It's evident that the advertising monetization track is gaining...
23 January 2024
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Netmarvel
Successful Case | Take a Look! How Chessboard Social Games Efficiently Achieve Marketing Growth
Successful Case | Take a Look! How Chessboard Social Games Efficiently Achieve Marketing Growth
In today's rapidly developing era, social networks and the gaming industry are quietly merging, and the success of Piggy Go is the best evidence. By incorporating powerful social elements into tradition...
19 January 2024
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Netmarvel
Casual Mobile Games: Is There Still a Way Out? From User Acquisition Strategies to Creative Guidelines, a Comprehensive Overview
In the recent third quarter, the global mobile gaming market witnessed a remarkable growth against the odds. Key metrics like user acquisition, revenue, and downloads excelled, particularly in the casual gaming sector. With a dominating 23.76% share, casual games became the forefront of advertising,...
17 January 2024
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How to acquire high monetization and high-quality users? NetMarvel gives a hand!
In today's era of rapid digital marketing growth, businesses lean towards effective and low-cost customer acquisition strategies. While the term "low-cost customer acquisition" may sound somewhat unreal, don't doubt it – it can indeed be achieved.
Netmarvel, as a global intelligent marketin...
16 January 2024
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