Mobile app marketing is facing the dual challenges of rising costs and intense competition. Large-scale, rough deployment actions are no longer viable for positive returns because the costs are too high!
Different countries and regions require targeted strategies. For example, in the North American market, players are more willing to pay for a better gaming experience. In the Japanese market, players are more easily attracted by visual UI and are willing to pay. Regardless of the focus area, developers urgently need to monetize quickly to cope with the huge development costs.
So, what should developers do?
According to data, the majority of game developers choose to integrate programmatic advertising to maximize monetization revenue because it is the fastest channel.
So, what exactly is programmatic advertising?
In fact, programmatic advertising is where advertisers autonomously purchase media advertising resources through programmatic platforms. This enables precise targeted delivery to the intended audience, ensuring that ads are shown only to relevant individuals, maximizing return on investment. Compared to traditional advertising, programmatic advertising emphasizes intelligent delivery and data-based ad optimization, aiming to reduce costs and improve efficiency. Although there are many programmatic advertising platforms on the market with varying quality, choosing a stable and efficient platform is crucial, and in this field, NetMarvel is considered the best choice.
01 How does the NetMarvel Programmatic Advertising Platform help with growth and monetization?
- Real-time Reporting: With the NetMarvel programmatic advertising platform, you can deeply understand the effectiveness of advertising marketing campaigns through real-time data reports. This crucial step helps you more accurately monitor and analyze the real-time effects of ad placements, allowing you to respond quickly to the ever-changing market.
- Automatic Bidding: NetMarvel's automatic bidding is not just simple mathematical calculations but is based on comprehensive analysis of user behavior, interests, and other key data. This automatic bidding can automatically bid based on the budget and goals set by advertisers, achieving intelligent management of ad placements, increasing ad exposure and click-through rates, becoming an important tool for international enterprises to improve ad effectiveness and reduce costs.
- Automatic Optimization: With advanced machine learning models and big data analysis, NetMarvel precisely targets the intended audience through real-time user behavior. The automatic execution capability of machine learning achieves comprehensive automatic optimization in advertising campaigns, including bidding, budget control, targeting, and creative optimization, providing advertisers with an all-in-one solution for comprehensive ad optimization.
- Multiple Billing Methods: NetMarvel offers flexible and diverse billing options, including CPC, CPM, and PPO. Advertisers can choose the most suitable billing model based on their needs and advertising goals to achieve more precise ad placement strategies, maximizing ad effectiveness and return on investment.
- API Experience: NetMarvel provides advertisers with diverse integration options, including API-based, standalone, or embedded experiences. Advertisers can choose the integration mode that best suits their needs and technical architecture, achieving a smoother and more efficient advertising experience and gaining a competitive advantage.
- Wallet System: At NetMarvel, we provide intuitive and flexible cost management tools, allowing advertisers to clearly understand the cost allocation of ad placements. Visualization of data and automation capabilities help advertisers accurately analyze the ROI of advertising campaigns, reduce the risk of human errors, find the most cost-effective placement strategies, and make timely adjustments.
02 Advantages of the NetMarvel Programmatic Advertising Platform
- Provides Diverse Traffic Channels, Connecting Global Users:
NetMarvel, with its 1 billion+ MAU and 1 million app traffic, can provide a global user base. Our in-app traffic accounts for 40% of the overall traffic market, covering global long-tail real traffic and providing developers with a continuous flow of customers. In addition, through the integration of APP developer resources with our independently developed SDK, NetMarvel has created a platform with a rich variety of ad formats. We collaborate closely with several high-quality Game Studios globally, with daily active user numbers reaching tens of millions, ensuring that you can cover your target user group to the maximum extent.
- Precise Targeting, Optimizing Return on Investment:
In advertising effectiveness evaluation, precise targeting is a crucial factor. By accurately targeting the right audience, ads become more direct and, compared to aimless ad placements, not only simpler but also significantly increase the probability of the target audience viewing the ads, thus maximizing return on investment.
To achieve low-cost customer acquisition, it is recommended to choose a professional programmatic platform service provider, such as NetMarvel. With eight years of advertising marketing service experience and world-class traffic operation capabilities, coupled with a marketing service system that combines product and sales, we tailor different algorithm models for various enterprises and needs based on our own traffic pool. In particular, NetMarvel employs advanced machine learning algorithm technology to accurately target the right users for placements, providing precise and effective target positioning for your advertising campaigns. With this advantage, achieve maximum ROI conversion for your ad investment and significant growth effects.
- Intelligent Delivery, Rapidly Increase Exposure:
Currently, the competition environment in the user acquisition market remains challenging, facing problems such as inability to gain volume, high costs, and idling. Attempts such as raising prices, increasing the number of ads, and changing materials have been continuously made, but these efforts have not brought significant results, and ad effectiveness continues to be lackluster, with ups and downs.
Faced with this situation, choosing the right programmatic advertising is key.
NetMarvel, through the construction of a unique product matrix, has successfully established its own traffic pool and algorithm learning advantages. This allows us to significantly shorten the cold start cycle, quickly launch projects, and achieve scalable growth. This advantage helps us reduce costs and improve efficiency in operations, thereby achieving more significant performance improvement.
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