Mobile devices are gaining momentum and consumers are relying on them more than ever before, inadvertently driving mobile programmatic to become a more efficient way to advertise.
According to data.ai, 2023 stats, global advertising and marketing amounted to $362 billion, and consumers are spending more and more time on apps. Statista notes that mobile ad spending is expected to reach $399.6 billion by 2024.
This shows that programmatic advertising will be a great tool for apps to achieve growth.
Someone may wonder what exactly programmatic advertising is.
In fact, programmatic advertising is that advertisers can buy media resources on their own through programmatic platforms, make precise targeted placements to target audiences, and only place ads to the right people to maximize ROI.
Compared to traditional advertising, its operation is more inclined to the form of intelligent placement, data-driven advertising optimization, the whole process of operation focuses on a cost reduction and efficiency effect.
As we all know, there are quite a few platforms that provide programmatic advertising on the market, and the uneven quality of platforms makes the programmatic advertising platform market become mixed, developers need to rely on a stable and efficient platform, and at this time NetMarvel is the best choice.
01 Advantages of NetMarvel programmatic advertising platform
1.Abundant traffic sources to reach global users
App's successful marketing can't be separated from stable traffic, NetMarvel can provide 1 billion + MAU and 1 million application traffic, including our own product in-app traffic, with 40% of the overall traffic disk, own traffic pool aggregation of the global middle and long-tail real traffic, which can bring a steady flow of customers for enterprises.
Secondly, NetMarvel integrates APP developers' resources through self-developed SDK, which has all kinds of advertisement forms, and has reached a close partnership with many high-quality Game Studios around the world, with daily users reaching ten million, so as to ensure the largest coverage of the users you want.
2.Precise targeting, maximize ROI
Precise placement is an important factor in measuring the advertising effect index, because once your advertisement finds the right suitable target group, it will be much simpler than advertisement aimlessly looking for customers, and it can also improve the probability of the target group seeing the advertisement.
For low-cost customer acquisition, it is recommended to find a professional programmatic platform service provider - such as NetMarvel.
By accumulating eight years of experience in advertising and marketing services, we have crafted different algorithmic models specifically for different enterprises and different needs based on the advantages of our own traffic pool, with our strong traffic operation strength and marketing service system that combines product and sales.
Among them, NetMarvel machine learning algorithm technology can precisely locate the target users suitable for placement, providing accurate and effective targeting for your ad campaigns, thus maximizing ROI conversion and achieving considerable growth results.
3.Intelligent placement, rapid volume startup
At present, the competitive environment in the volume market is still not optimistic, no volume, high cost, empty running and other problems continue to exist, raise the price, pile of ads, change the material, but to no avail, the effect is still persistent pendulum, intermittent aura.
Then how can we quickly start volume? This is the problem that currently plagues many peer partners.
Choosing the right programmatic advertising platform is key.
NetMarvel By creating a unique matrix of our own products, we have established a unique traffic pool and algorithmic learning advantage, which enables us to dramatically shorten the cold-start cycle, launch projects quickly and achieve scale growth, thus reducing costs and increasing efficiency in our operations, and achieving more significant performance improvement.
- Multi-targeted optimization to meet advertising needs
NetMarvel helps overseas apps to optimize and start up quickly through the whole process of operation support, such as intelligent placement, data monitoring, effect analysis, etc., so that the effect can be quantified, the data is more transparent, and the process is more controllable.
In addition, we will use intelligent machine learning and in-depth algorithms, with real-time ad targeting and product recommendation, multi-target optimization to meet diversified advertising needs, in order to maximize the realization of the goals set by APP marketing (CPI, CPE, ROAS), and to be able to multi-target optimization and meet diversified advertising needs, so as to achieve a more efficient advertisement placement.
02 Advantageous Capabilities of NetMarvel Programmatic Advertising Platform
- Real-time Reporting
Real-time data reporting is a key step in promoting marketing strategies by providing in-depth understanding of the effectiveness of advertising campaigns. With NetMarvel programmatic advertising platform, you can monitor and analyze the real-time effect of your advertising campaigns more accurately, so that you can respond quickly in the ever-changing market.
NetMarvel is equipped with intelligent targeting and ad placement capabilities, ensuring that ads accurately reach your target audience and increasing conversion rates through big data analysis and machine learning technologies.
- Automatic Bidding
NetMarvel's automatic bidding is not only a simple mathematical calculation, but also based on the comprehensive analysis of user behavior, interest and other key data, which can automatically bid according to the budget and target set by the advertiser, realizing the intelligent management of advertisement placement, enabling advertisements to respond flexibly to real-time market changes, and increasing advertisement exposure and click rate.
Therefore, NetMarvel's automatic bidding function will become an important tool for enterprises to improve advertising effect and reduce costs.
- Automatic Optimization
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With advanced machine learning models, NetMarvel accurately locates target audiences based on big data and real-time user behaviors, making advertising more targeted and precise and enabling advertisers to maximize exposure on different channels.
Relying on NetMarvel's automatic execution capability of machine learning, it is able to fully automate all key aspects of advertising campaigns, including bidding, budget control, targeting and creative optimization, providing advertisers with a one-stop solution for all-around advertising optimization.
- Multiple Billing Methods
NetMarvel provides flexible and diverse billing options, including CPC, CPM and PPO, which enable advertisers to precisely choose the most suitable billing mode according to their own needs and advertising objectives, in order to realize a more accurate advertising strategy.
This not only provides advertisers with greater autonomy and flexibility, but also maximizes advertising effectiveness and returns.
- API Experience
NetMarvel provides advertisers with a variety of integration options, including API-based, standalone, or embedded experience, so that advertisers can accurately choose the most suitable integration mode according to their own needs and technical architecture, to achieve a smoother and more efficient advertising experience, and to gain a greater competitive advantage.
- Wallet system
At NetMarvel, we provide an intuitive and flexible expense management tool that allows advertisers to clearly understand the cost allocation of their advertising campaigns.
Our ability to visualize data and automate execution allows advertisers to accurately analyze the ROI of their campaigns, reduce the risk of human error, and allow you to find the most effective placement strategy and make timely adjustments accordingly.
03 How NetMarvel's programmatic advertising platform helps customers
Piggy Go is a casual puzzle product published by Forever9, and the application faced difficulties in channel and traffic realization. NetMarvel recommended a batch of traffic suitable for the product's initial customer acquisition through the analysis of user profiles, which helped Piggy Go quickly pass the startup period at low cost and maximize ROI. In the follow-up, in order to strictly control the customer acquisition cost, timely adjustments were made during the steady promotion phase. Through real-time monitoring and analysis of the advertising effect, NetMarvel optimized different traffic channels to minimize the customer acquisition cost and improve the effect of the investment.
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