In today's rapidly developing era, social networks and the gaming industry are quietly merging, and the success of Piggy Go is the best evidence. By incorporating powerful social elements into traditional gameplay, Piggy Go has become a "dark horse" in the already solidified global premium casual gaming track.
01 Product Introduction: Explosive Hits in the Social + Casual Track
Piggy Go, published by Forever9, is a casual puzzle product. With its cute art style and easy-to-understand gameplay, it has become popular in countries such as Hong Kong, Taiwan, Malaysia, Thailand, Brazil, and continues to top various major stores.
This is a chessboard social game that allows players to enjoy the fun of socializing and various gameplay elements: cards, collecting, social interaction, competition, puzzles, and character development are all available. By cleverly combining role-playing skills and Monopoly-style mobile game strategies, it significantly enhances the game's interest and playability.
02 Facing Challenges: Rapid Expansion + Cost Control
On the road to marketing growth, the most common challenges for advertisers are:
- How to achieve better user conversion at lower costs?
- How to test the conversion effectiveness of traffic from different channels?
- How to optimize the performance of backend payments and retention?
The main pain points in the data-driven customer acquisition to traffic monetization loop include:
Channels: The soaring cost of verified channel traffic; finding more traffic opportunities; precision and depth of reaching users.
Traffic: Ensuring the authenticity and legality of traffic; traffic quality and conversion cycle. Monetization: The conversion cycle from acquisition to monetization ROI.
Piggy Go also faces these challenges and urgently needs to rapidly expand in the short term while strictly controlling customer acquisition costs and shortening the payback period. Therefore, experienced and mature channel partners are urgently needed to cooperate.
03 Solution: Precision Marketing throughout the Lifecycle
The current gaming industry generally faces three major challenges: declining bonus markets; increased user touchpoints, complex media resources; and the gradual increase in the cost of acquiring users. Therefore, NetMarvel believes that where the traffic is, the promotion should be there.
NetMarvel has been deeply involved in global marketing and promotion services for a long time. Based on exclusive self-owned traffic matrices, rich mobile traffic resources, and in response to customer pain points and demands, it has developed a comprehensive, efficient, and professional marketing solution, proposing and implementing response strategies for different development stages.
- Launch Phase:
Through user profile analysis, NetMarvel recommended a batch of traffic suitable for early customer acquisition, helping clients quickly pass the launch phase at a low cost and maximize ROI.
- Stabilization Phase:
To strictly control customer acquisition costs, NetMarvel collaborated with clients to make timely adjustments during the steady promotion phase, with recovery as the main goal. By real-time monitoring and analysis of advertising effectiveness and optimization for different traffic channels, NetMarvel maximally reduced customer acquisition costs and improved advertising effectiveness.
04 Cooperative Effectiveness: Exceeding Expectations in Achieving Customer Acquisition Targets
Through the above measures, NetMarvel successfully helped clients overcome challenges, bringing in a large amount of high-quality traffic and effectively solving the issue of initial rapid expansion. In the steady promotion phase, it achieved good results. Simultaneously, through real-time monitoring and adjustments to advertising effectiveness, NetMarvel ensured that customer acquisition costs were controllable, saving clients a considerable amount of money. Ultimately, it helped clients achieve the goal of user retention surpassing the market average by 10% for both day 2 and day 7.
NetMarvel, with its professional marketing services and profound understanding of the market, has received praise from many clients. In the future, we will empower every client's global business growth more efficiently with better services and solutions, actively respond to customer needs, comprehensively solve customer problems, and make global marketing growth simpler.
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