Tesla's return to paying for electric cars in bitcoin: reality or marketing ploy?

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Tesla, a company that produces electric cars, in 2021 announced that it would start accepting payment for cars using the bitcoin cryptocurrency. However, the experiment did not last long - after a few days, bitcoin payments were suspended. pro-gadgetsThe official reason for the refusal was an environmental problem: the process of mining (mining) bitcoins requires huge computing power and consumption of electricity, obtained mainly from non-renewable sources. This contradicted Tesla's stated concept of environmental friendliness.

Tesla's return to paying for electric cars in bitcoin: reality or marketing ploy?

Since then, the situation has changed somewhat. Mining farms powered by nuclear power plants or renewable sources have emerged. In addition, in 2022, the popular cryptocurrency Ethereum switched to a new energy-efficient mining algorithm. These factors have given Tesla a theoretical reason to return to using cryptocurrencies.

In practice, however, the company has so far only added code to its website that potentially allows it to accept payment in bitcoins. No real steps have been taken to check the system's performance and restore the payment functionality.

Perhaps Tesla just wants to stir up interest in the brand against the backdrop of the ongoing decline in electric car sales. Or maybe the company is really preparing the ground for the return of crypto-payments, but is not in a hurry to take concrete actions yet. In any case, the issue of bitcoin payments at Tesla remains open.

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