PPC stands for "Pay-Per-Click." It's a digital marketing model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically.
PPC advertising is commonly associated with search engines like Google and Bing, where advertisers bid on keywords relevant to their target audience. When users conduct searches using those keywords, the ads are displayed alongside or above the search results. The ad placement is typically determined by a combination of the bid amount and the ad's relevance to the search query.
PPC can also encompass advertising on social media platforms and other websites where advertisers pay for clicks on their ads. The goal of PPC advertising is to drive traffic to a website and, ideally, convert that traffic into leads, sales, or other desired actions.
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