The audit is essential to determine the potential of a website in terms of visibility and traffic. It also makes it possible to identify technical errors that can harm the site's good SEO.

Do you need help with your netlinking strategy despite your efforts? The seo keyword audit service can provide answers and areas for improvement. This audit of your keywords is a necessary step if you need to improve your visibility on Google.

Note on the technical audit of a website

If your site sends negative technical signals, the user experience will not be optimal. Google promotes the quality of the user experience (especially on mobile). If your site is not technically optimized, you will rank less well. This is why the technical audit is an important component of the SEO audit.

However, a distinction must be made between technical audit and keyword audit. The technical audit is broader: it concerns the proper functioning of the site as a whole. The seo keyword audit service focuses on the keywords to target and their use in the site's content.

The technical audit is an important step in SEO, but more is needed to improve your SEO.

Auditing the content of your website

The objective of the SEO content audit is to analyze the quality and relevance of existing content on a site. This makes it possible to determine whether the texts are optimized for search engines and, above all, whether they meet the expectations of Internet users.

Adding content optimized for SEO on category pages or your homepage is one way to improve your SEO. It is important to pay attention to the quality of the content: a site with weak or irrelevant content for Internet users will not be ranked well, even if the texts are well optimized.

A semantic audit will help identify search intent and understand which keywords to focus your efforts on.

What is the purpose of the seo keyword audit service or semantic audit?

Keyword auditing is a component of semantic auditing. Doing a semantic audit of an SEO keyword consists of analyzing a website's content to determine which keywords are used and if they are utilized optimally.

The keywords the audit will focus on will help you rethink your SEO strategy.

Auditing a keyword in SEO allows you to analyze the relevance of one choice compared to another. Each case is different, and there are millions of keywords!

If you're starting, how do you determine which keywords will be most interesting to you? If you already have an old site, how can you check that your chosen keywords are the most profitable for you?

Can you optimize your strategy by choosing new keywords or improving existing content?

A seo keyword audit service can help you see things more clearly. This will enable you to modify your material by activity and choose which keywords to prioritize.

This is the aspect that piques our attention the most right now. Feel free to ask for a free seo keyword audit service at Organic SEO Company since it ensures the success of your approach.

 Establish Seo keyword audit service Goals

A list of keywords that can be employed to raise the website's search engine ranking must be determined.

A seo keyword audit service aims to determine whether the keywords on which you position yourself are relevant to your business and your customers' expectations. It is also about checking that your content is optimized for these keywords and meets Google standards. Auditing a keyword also makes it possible to determine technical and strategic errors.

Some examples of semantic audit objectives

It’s important to define your traffic and conversion goals clearly.

Examples:

• improve your natural referencing,
• generate more qualified traffic on your site,
• generate more conversions,
• improve user experience.

Once these objectives are defined, it will be easier to identify errors to correct and implement an effective SEO strategy.

Keywords depend on the objective. If, for example, you want to increase the number of conversions, you will need to turn to keywords that transform.

But the keywords that trigger transactions are not necessarily all ultra-popular “exact” keywords: it all depends on the search intent of the Internet user. A more specific query may generate less traffic but will convert better.

Likewise, to increase your traffic, you will look for keywords with high search volume. However, high search volume does not necessarily mean a good click-through rate; it also depends on the aspect of the SERP and the competition.

All the work of the semantic audit will consist of choosing the right SEO strategy.

Take care of the quality of the content

Even with the right keywords and search intent, if the content is not quality, it is unlikely to rank well on Google.

Conducting a seo keyword audit service for your website will help you determine the ideal content length. You can then use a writing tool like YourtextGuru to learn how to optimize your text for Google.

If you need more time or resources to produce your optimized content, Organic SEO Company offers an SEO web writing service. You create the briefs (or we do it for you), you place an order, and we write! The quality is consistent and guaranteed by a team of specialized proofreaders.

Cannibalization of website pages

When the content of a page targets the same keyword as another page on the same website, this is called cannibalization.

This frequently happens when the website seo audit service work on more content and has reused the same keywords on several pages. This can also occur if you have a blog and work on similar themes in several articles.

Cannibalization of pages should be avoided because it weakens the strength of each content by diluting it. In addition, this can create confusion for Google, which no longer knows which SERP to position your page.

Semantic auditing helps spot these cases of keyword cannibalization.

Duplicate content

Internal and external duplicate content (duplicate content, plagiarism) should be banned. Avoid repetition in your product sheets; never copy text from the internet (or your supplier)! The same URLs should be avoided at all costs: use the canonical tag to tell Google which content to index.

You can draw a list of good SEO keywords from your competitors, but do not copy and paste text: Google will penalize your site even if you use keywords relevant to your business.

One page = one keyword = optimized content

Once selected, a few keywords can be used for your website's content creation to increase search engine exposure.

Warning: one page, one keyword, optimized content. Multiplying pages on the same subject or combining several main keywords in the same content weakens performance.

Carrying out a seo keyword audit service service will help you acquire the right reflexes to exploit the power of SEO optimization.

How should your SEO strategy select keywords?

A semantic audit will help you choose keywords for your website’s SEO strategy.

To decide which keyword to favor for your SEO, it is important to consider several factors, such as search volume, competition, and the relevance of your keywords to search results.

Finally, it is the marketing objective that will determine the interest of one keyword rather than another in your strategy.

Depending on whether you want to overtake a competitor, be more visible, or convert better, you will choose a different keyword strategy.

Should you be first on the SERP?

Being first on a keyword with a high search volume does not guarantee increasing turnover. It also depends on the appearance of the search results page. The presence of Rich Snippets, answer boxes, and other enrichments reduces the click-through rate.

Should we systematically target top keywords?

It all depends on the search intent behind that keyword. A competitive main keyword, expensive because it will take longer and more difficult to work with backlinks, will perhaps be less profitable regarding CA than targeting a long tail query (or several).

Ask yourself: what exactly do you want to do with these keywords? Sell ​​? To be visible? Why these and not others?

The relevance of content about a keyword

Of course, you will choose keywords that belong to the semantic field of your activity. But it will also be necessary to determine the search intent associated with each keyword or query.

There are different search intentions:

•       Informational research: the Internet user wants to understand a concept and learn how to carry out a task… content of this type is called “How to.”
•       Navigational search: the Internet user already knows your brand and wants to find a product or a service quickly... content of this type is often “product sheets.”
•       Transactional search: Internet users are ready to transact, buying a product or service. Content of this type is generally “sales pages.”

It is the orientation of this search intention that will make it possible to create SEO content that responds exactly to the Internet user's query. Your content may be qualitative, but if it gets lost in conjectures about the origins of its creation instead of giving the answer that the Internet user expects, it will be less effective.

To properly work on your SEO strategy, you will first need to conduct a semantic audit of your keywords to determine which ones to include. Once these keywords have been chosen, it will be important to work on the relevance of the content to these queries.

How do you find new keywords?

Here are some ideas to make finding keywords for your content easier. The advantage of an audit is working with an SEO expert who will save you a lot of time and errors!

Make a list of keywords with a tool.

Google Trends, Semrush, Keyword Surfer, People also asked, and many other tools can help you find keywords associated with your business.

It is important to position yourself on high-volume keywords that represent real interest in terms of traffic and refrain from dispersing yourself on queries that are not very popular.

The idea is to find a good balance between search volume and competition.

The job of an SEO expert is to know how to detect the keywords on which you have a reasonable chance of ranking based on the content you can produce and the link juice you can acquire.

Analyze the queries that end up on your site

The Google Analytics tool allows you to analyze the requests on your site. It is important to do this analysis because it can reveal keywords on which you are well positioned but which you did not even suspect existed!

Watch the competition

If your competitors are already well positioned, look at what they have done and get inspired. The idea is not to copy them but to do better!

A seo keyword audit service is the assurance of leaving nothing to chance, and being sure to work on the right keywords will allow you to achieve your objectives regarding traffic and conversions.

If you want more or need help with your keyword strategy, don't hesitate to contact the Organic SEO Company experts!

Work with an SEO professional

With his experience, he will know which terms to use to make your content as rich as possible.

He will then do sorting work to keep only the keywords on which it is reasonable to position yourself. He will then establish a content strategy according to the objectives set.

Aim for the long tail

Search volume is an interesting criterion, but there are others. Often, it is better to target long-tail queries, which are less competitive and easier to position.

In the context of e-commerce, targeting the long tail can also make it possible to target very specific transactional requests. They are less searched than broader queries, but they convert much better!

Example: aim for “red fur-lined boots for winter” rather than “winter shoes” or “boots.”

Thinking outside the box

Of course, you won't think of everything, and some keywords will escape you. Consider asking other people's opinions, especially those not used to browsing the internet or using voice search. You might be surprised!

How to use the selected keywords for your strategy?

The work of a semantic audit gives you the foundation for your content strategy. By optimizing a page for a keyword, you will increase your chances of being ranked well by Google.

Create relevant content

Editorial content has a dual purpose: to inform and sell. It must, therefore, respond to the Internet user's query by providing a relevant response, but it must also be attractive enough to encourage the Internet user to convert.

To do this, the content must be written by professionals, with constant attention to quality. Keywords must be integrated naturally, without word stuffing (which is penalized by Google).

Optimizing titles on Google

Because it tells Google what the page is about, the title tag is crucial for SEO.

The title must, therefore, be optimized for the chosen keyword by integrating relevant elements such as the brand or the product's name.

But the title must also be catchy for the Internet user to encourage them to click on the result in the SERPs. Note that if you do not complete Google's Title tag, it will fill it for you... but only sometimes in a relevant way!

The meta description tag

The meta description is not taken into account for Google SEO. There is no need to stuff it with keywords. On the other hand, it has a very important marketing role since it influences the Internet user's decision to click.

The semantic field of your activity

The semantic field comprises all the words and expressions related to the chosen keyword and can be extended to related notions.

Deploying a rich semantic field around a given keyword allows you to position a website on many related queries and not just on the targeted keyword. This significantly increases qualified traffic and, therefore, conversions.

Increase the overall volume of positioned keywords

In SEO, one of the performance indicators is the overall keyword volume of the site. This volume can be increased using an optimized editorial content strategy by creating relevant content around different keywords in the semantic field.

Each time you work on a keyword, the link juice transmitted by the backlinks will rinse the rest of the site thanks to the internal links on the page. This is how the general positioning of the site will increase.

The exact match domain (EMD)

The exact match domain is a URL (domain name) that contains the targeted keyword.

For example, if you target “keyword audit,” your domain name could be “www.audit-de-mot-cle.com.”

EMD allows search engines to immediately understand the site's content and classify it according to the user's query. It also will enable you to overuse a main keyword since it is also the name of the website; this is called over optimization.

However, it is important to use it sparingly, as EMDs can be easily over optimized and penalized by Google's algorithms. On the other hand, they have a certain power in natural referencing.

Tips for beginner site

How to find the most interesting keywords for your website? This is one of the purposes of the audit. If you are starting, here are some ideas for your SEO strategy.

Keywords that rank naturally

For a website that is launching and hesitating about the keywords to choose, an effective strategy consists of “watering” the entire website by sending the link to the home page for a while.

This strategy lets you see which keywords will naturally appear on the search engine through internal networking. This allows us to sort natural keywords, which we will work on more precisely in a second step. Analyzing these keywords will help determine their potential and competition.

The next phase of the netlinking campaign will consist of sending more powerful links to these selected pages to increase their visibility. This should boost your site’s overall qualified organic traffic and your conversion rate!

We may also advise you to optimize certain pages to specialize in a specific keyword by adding SEO content, for example, or to rework your internal networking for better SEO.

If this netlinking strategy interests you, do not hesitate to contact us!

Unknown product or brand on the market: what SEO strategy?

For a new or hybrid product for which there is yet to be demand on Google, it is necessary to work first on overall awareness.

Branding work supported by the acquisition of backlinks on the homepage and internal pages will create visibility around an unknown product or brand.

We will use social networks and a more global visibility strategy. Establishing a dynamic ecosystem around the product and the site is necessary before starting the link strategy.

The natural referencing strategy

It aims to improve a site's performance on natural search results, excluding paid referencing.

The role of a semantic audit in keyword research for SEO is essential in this context. A search for SEO keywords will allow the site to naturally position itself on queries that are interesting for its turnover.

Useful concepts to understand the keyword audit

A keyword is a term or phrase Internet users use to search on a search engine.

Keywords are important for a website's SEO because they allow search engines to understand its content and rank it based on user queries.

A seo keyword audit consists of analyzing the words used by Internet users on Google, sorting the relevant keywords, and optimizing their use in the site's content.

The exact (head) keyword

The exact keyword is the most searched keyword by Internet users. This is the most important keyword in SEO. It should be used with caution, as it can easily be over optimized. It is, therefore, closely monitored by Google algorithms.

The short train

The short tail is a term used to refer to keywords that are generally less popular than the most searched keywords (“head keywords”). But they can still generate qualified traffic.

The long tail

Long-tail keywords are keywords made up of 3 or 4 words or more. They represent around 70% of searches on search engines but are used much less by advertisers.

A long-tail SEO strategy is to target these words. This allows you to increase qualified traffic on a site without spending too much on advertising.

The adverse term.

A negative keyword has no direct connection to the website's content. It is useful for location-finding among internet users but will still need to turn them into consumers.

For example, if you sell shoes, the keyword “best running shoes” will be negative because people who type them are not looking to buy shoes but to find advice.

In this case, you should refrain from trying to offer a product sheet but answer the question in a relevant and informative manner. We can see the benefit of studying search intention!

The main keyword

The main keyword is the keyword that best summarizes the content of the page. It must be placed in the page's content and used in the title and meta description tags. Secondary words will be used naturally in text content to enrich them.

Branding keywords

Branded keywords comprise an entity name, which is the name of a product or brand. They have a strong connection to fame.

For example, people searching for “Nike” are likely already aware of the brand and interested in purchasing a product. These keywords are very natural and particularly interesting for a netlinking strategy.

Generic keywords

Generic keywords describe the page's content but are not specific to a brand or product.

They can be used in an SEO strategy to target more general queries or to dilute an over-optimized profile.

URLs

Linked URLs are an important part of keyword optimization because they allow search engines to understand the page's content.

It is, therefore, important for SEO that the linked URLs are optimized for the targeted keywords. For example, if you are targeting the primary keyword “keyword audit,” your URL should ideally display that keyword in the title of the linked content.

Conclusion

By taking the time to apprehend which keywords are using site visitors on your website and which have the potential to deliver more traffic, you may be cognizance of your efforts in optimizing your content for those phrases.

The effects of an amazing seo keyword audit service will help you recognize wherein you stack up in opposition to your competition, what content material to create or optimize, and how to improve your internet site's search engine scores.