Influencer marketing is the hottest trend on social media and TikTok stanning looks like the next big thing in influencer marketing. Influencers are everyday people with large followings who can help promote products and services because they're loyal to that brand, or otherwise have enough influence over their audience to convince them to try a product. Successful influencer marketing campaigns can lead to higher conversion rates and increased sales.
But before you start, it's important to understand how TikTok stanning works. Here are six tips for influencer marketing on TikTok.
Choose a Niche
Influencers can be anyone with a following, but it's more effective to choose someone who has a loyal fanbase that aligns with your brand. If you're trying to reach TikTok users between the ages of 13 and 17, for example, look for an influencer who sings about this topic often. You'll also want to consider what type of content an influencer posts — does their account focus on beauty or fashion? How often do they post? Do the videos they post get shared or downloaded often? You don't want to choose someone who posts every few days or weeks — that won't give your campaign enough exposure. Instead, find someone who posts at least once a day.
If you're not sure where to start, try searching for hashtags that relate to your brand and see who's posting about it. Once you've found a few influencers, reach out and ask if they'd be interested in collaborating with you. If they're not familiar with your brand, introduce yourself by highlighting why their audience would love your products (and vice versa).
Select the Right Influencer for Your Brand
Once you've identified an influencer, it's important to select the right one. Ask yourself:
- How much are they charging?
- What is their reach? (In other words, how many followers do they have?)
- What kind of content do they usually post?
- How do their followers interact with them?
Finding the right influencer is crucial. If you select an influencer who doesn't fit your brand, it could backfire. For example, if you're a health supplement company looking for influencers that promote organic foods and fitness, don't choose an influencer who posts about partying and drinking all the time. It's important to find someone who matches your demographics so that you can avoid any potential backlash from consumers.
Don't Underestimate the Power of Micro-influencers
Micro-influencers are people with a small but highly engaged following. They're often overlooked by brands because it's easier to work with the bigger influencers who have thousands of followers instead of hundreds. However, micro-influencers can be just as effective at driving sales as their larger counterparts because they have a more personal connection with their audience.
Micro-influencers commonly have between 10,000 and 100,000 followers. They might not be as recognizable as celebrities and influencers with millions of followers, but they can still be very powerful. Often, micro-influencers are more engaged with their followers because they don't have millions of people watching them every move. As a result, they're more authentic when creating and sharing video content on their page — which makes them more relatable for consumers.
Set KPIs Before Kicking Off a Campaign
A common mistake that brands make when working with influencers is not setting clear KPIs before kicking off a campaign. This can be a major issue because it allows influencers to post content without any requirements or expectations around what they need to achieve from the campaign.
It's important to set key performance indicators (KPIs) before starting a campaign. These are measurable goals that will help you determine if your campaign was successful. If a KPI isn't met, then it's time to reevaluate what's working and what isn't. For example, if you have a goal of driving 10,000 impressions within the first week of launching your influencer marketing campaign, then consider whether or not this number is realistic based on previous campaigns and other influencer marketing efforts in your industry.
Focus on Building Long Term Relationships
Instead of looking at one-off campaigns as a way to generate sales, think about how you can build long term relationships with influencers. This will help you establish your brand and increase repeat business. The goal is not to just sell products once but rather create a mutually beneficial relationship that continues after the campaign ends. If you do this, then you will be able to create a solid and sustainable relationship with influencers that will help you grow your business over time.
Understand and Respect TikTok's Algorithm
TikTok’s algorithm is constantly changing, which makes it difficult for brands to figure out how to get their videos seen by users, get shared and saved through chrome extensions. If you want users to see your content, then it's important that you understand how the algorithm works and how you can optimize it. It may not be possible for brands to completely control the algorithm, but they can still do things like optimize videos with relevant hashtags or add relevant tags so that they show up in search results.
In order to get the most out of your campaign, you need to understand how TikTok’s algorithm works. The algorithm is what determines which videos will be promoted and featured on the platform.
The bottom line is that influencer marketing has been proven to be an effective method of internet advertising, and TikTok is the perfect environment to take advantage of this. In short, TikTok influencer marketing is just like any other kind of marketing. You want to identify your audience, create a compelling product or message, tailor it so that it appeals to said audience, and then deliver it in a way that grabs their attention!