For an account manager who brings heaps of revenue to the organization while leading a team of potential members, the real challenge lies in account planning. However, little did we know that the adversities of account planning can be solved with actionable org charts that have only got more robust and advanced with actionable sales intelligence experts.
Today, most of the B2B marketers believe that half of their key account planning gets smoothly executed once they get to orchestrate account maps created by these sales intelligence experts. Why so? Well, Actionable Org Charts are advanced tools that not only make the key account planning journey easier but also help in lead generation within the key accounts. It provides a visual representation of the organization with a complete organizational structure as well as their contact details.
Moreover, these customisable Org Charts come with actionable insights (contact details, designations, reporting structure, responsibilities, etc.) about the decision-makers and influencers of the client. These insights can certainly be leveraged to cross-sell and upsell within the key accounts. Besides, these charts also help account managers with multiple entry points to the decision-maker so that they can explore new opportunities, understand their prerequisites, provide relevant solutions and embrace relationships in the long run.
In short, leveraging actionable org charts can grow the strategic relationship with the key accounts and can reimagine the key account planning. It delivers updated and accurate insights about the organization’s structure and hierarchy for highly effective account planning. Besides that, it helps account managers in generating a hefty amount of revenue for the organization by communicating with the right person at the right time. Perhaps that is why account managers are able to easily build relationships with the decision-makers of the organization.
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