With the evolution in the technology landscape, account planning has become a pillar for building and nurturing value-driven connections with key customers. It provides clear insights into their organizational dynamics and enables marketers to harness the power of controlling a customer’s environment. Fortunately, all of these can be smoothly accessed by leveraging actionable org charts developed by sales intelligence experts. It would enable marketers to gain a deeper understanding of key customers and ultimately, maximize the ROI of the organization.
An Actionable org chart provides a graphical and visual representation of the chain of command, lines of communication, and density of departments within an organization. Besides that, the actionable insights of the org chart provide an in-depth understanding of clients’ challenges and ensure the right solutions necessary to address them. As a result, it not only helps B2B marketers to target & crack the relevant profile but also enables them to maintain a lasting relationship with existing clients through detailed account planning. No wonder, customized and actionable org charts are considered the best and most accurate tool for effective account planning.
Want to know more about how a clear-cut, updated, and actionable org chart is so important for effective account planning? Let's check out some of the reasons:
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Allows Better Communication: The clients' org chart clarifies the lines of communication by providing visibility of everyone's position within an organization. It helps marketers to understand who are the key decision-makers, who reports to whom, and more. Having access to the roles and responsibilities of each position also supports better communication within the client's account.
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Clarifies Scope of Authority & Responsibilities: A clear visual presentation of the chain of command can prevent confusion or overlap in authority and responsibilities of each position. Marketers can easily determine the key stakeholders and influencers by referring to the organizational chart of the client's profile.
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Enables Better Planning: An updated, customized, and actionable org chart aids in better planning for marketers. It enables them to understand the pain points of the key customers and plan in a way that solves their difficulties, resulting in having a lasting relationship with them.
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Supports Company Growth: A detailed and customized org chart of the client's account opens multiple entry points for marketers. They can approach the key stakeholders and decision-makers of the organization at the right time with relevant offerings. As a result, it will crack & close the deal faster while maximizing the revenue potential of the organization.
CLICK HERE to understand how BizKonnect's actionable org charts can help you to jumpstart your account planning journey.
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